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During advertising week last week, we hosted a great webinar exploring the current trends in data-driven TV advertising, and discussing how innovative brands are investing in the newest practices for TV-to-digital ad retargeting and closed-loop attribution.

You can now watch the webinar at your convenience. It features IHS Markit’s media analyst Daniel Knapp, Alphonso co-founder and chief product officer Raghu Kodige, and Lauren McAndrews, director of mobile for Mobext (Havas Group).

You’ll get an overview of the evolving demands on marketers to produce better results with fewer dollars, a look into Alphonso’s approach to helping brands put data to work to accomplish that task, and some great examples of how brands like Hennessy and Oppenheimer Funds, Inc. have put TV data into practice to maximize their TV campaigns across all screens.

Watch it now!

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