Going to Cannes Lions? The Alphonso team will be hosting meetings and demos at the Carlton Hotel from June 19 – 22, with cocktails and hors d’ouevres available throughout each day. Come see the latest innovations in TV retargeting, real-time insights and attribution. Schedule a meeting with us here: http://bit.ly/2pZ7bJO
Our SVP of Business Development John Gee sat down with nScreenMedia’s Colin Dixon in London last week, at the Connected TV World Summit, Check out John’s overview of how the Alphonso TV Data Cloud powers TV-to-digital retargeting services as well as self-serve measurement and attribution for brands, networks and agencies. Read the full article here.
At 4A’s Transformation in Los Angeles this spring, Alphonso Chief Revenue Officer Mark Gall sat down with Beet.TV’s Andy Plesser to talk about our TV-to-mobile retargeting service, and the introduction of Alphonso Insights for real-time TV ad analytics and attribution. Explore Alphonso Insights for yourself at insights.alphonso.tv. View real-time analytics on live and historical ad campaigns for any brand or category, compare competitive ad sets, and create self-serve attribution reports.
We’re looking for experts in data science, computer science, math, engineering, and statistics. Or maybe you want to apply your business or sales chops to one of the most exciting industries there is: TV (admit it, you watch a lot of it). If you’ve got those skills, Alphonso wants you! We are the fastest-growing TV data company, with the industry’s largest set of data on TV content and ads. We create new ways for brands[…]
Presidential Debate 9/26/2016 The first of the highly anticipated debates between Donald Trump and Hillary was “Must See” viewing for most of America on Monday Night. Using our deterministic device-based measurement, Alphonso has compiled audience insights around this historic event. As expected, the debate was seen by a “huge” audience: Across the 10 TV networks airing the verbal slugfest, the debate garnered a 55% Share of Voice during the 9P to 10:30P Time period and[…]
2016 Emmy Awards September 18, 2016 With data from our deterministic universe of 30MM US HH’s, Alphonso looked at the recent Sunday’s Emmy Awards. This year’s Emmy’s performance continued the trend of declining live linear viewing – especially among Millennials. Some other insights: • Two competing live events (Emmy’s and NFL Sunday Night Football) led Sunday primetime viewing – although both lost audience vs. year ago. • Without benefit of NFL lead-in, this year’s Emmy[…]
Its that time of the year, and our research team found that amongst December specials, so far, the Victoria’s Secret Fashion Show has taken the cake in terms of viewership numbers. Though TV audience numbers have declined compared to last year, the show held its position amongst the top primetime shows. More interesting is what our research team found when they sliced the viewership longitudinally along the show. It turned out that the show exhibited[…]
Last month, IAB developed an interesting infographic on mobile video trends. While much of the data was predictable, there were a few points that we wanted to expand on: Twenty percent of users in the US consume long-form content on mobile devices: Given the proliferation of devices and the unshackling of content, it is no surprise that people are viewing more video content on mobile devices. However, what we found interesting is it’s more long form TV than movie content[…]
Recently, there was an article citing that Netflix will fall from 85 percent to 50 percent of the market in 2018, yielding ground to the various OTT players that are popping up with regularity. Alphonso does not contest the fact that the market will get crowded. However, we do not think that Netflix will lose its preeminent position and lose a chunk of the market by 2018. There are several reasons why we don’t think this[…]
It is mid-2015 and TV is shaking up like never before. Content is being unlocked. Tablets, phablets and mobile devices proliferate and saturate the market. Consumer demands of what they want to watch, where they want to watch, when they want to watch, and how they want to watch is being fulfilled like never before. The winds of change are blowing hard. Alphonso looked at the massive data set we have accumulated over the past[…]