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TV Data Insights

Linear TV Audience Down 15% Year Over Year

It is mid-2015 and TV is shaking up like never before. Content is being unlocked. Tablets, phablets and mobile devices proliferate and saturate the market. Consumer demands of what they want to watch, where they want to watch, when they want to watch, and how they want to watch is being fulfilled like never before. The winds of change are blowing hard. Alphonso looked at the massive data set we have accumulated over the past[…]

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TV Data Insights

The Rule of Thumb. Maybe?

Let’s go back to Advertising 101. If it’s good content, there will be relevance. If there is relevance then engagement follows. All in an ideal world, of course. But how do you measure that engagement?  Or this considered viewability? Does the “opportunity to see” define the advertising impact and thus engagement? With brands asking for measurable data on where their money is spent and the forever fleeting landscape of the screen, the viewability standard is[…]

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