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TV Data Insights

AdWeek: Alphonso Data Helps Identify Which Cable Networks Bring in the Most Revenue

AdWeek’s TVNewser published an article comparing the revenue of top cable networks (Fox News, CNN, and MSNBC) from their biggest advertisers using Alphonso data. The author, Chris Ariens, analyzes well known brands’ advertisements on the top cable networks and gave an overview on how much each brand spent their advertisements.  Ariens also looked at which brands were primarily advertising on one channel and which national brands were top spenders.  It was concluded, with the help[…]

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Insights, TV Data Insights

All the Brands that Fit: Favorite News Networks Among Top Advertisers

by TS Kelly, SVP Research, Alphonso Political leanings are somewhat easy to spot among the US cable news outlets – there’s no arguing that MSNBC leans progressive, Fox News conservative and CNN more moderate. The brands advertising on each news network also reveal some distinct patterns. For example, in the minds of auto brand marketers, CNN viewers drive BMWs, MSNBC folks are split between Jeeps and Cadillacs, while Fox News viewers drive their GMC trucks[…]

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Company, Insights

Romancing the Customer: Top Fragrance Brands and Valentine's Day

by TS Kelly, SVP Research Alphonso While the fourth quarter is typically a crowded field among perfume heavyweights, a select few brands look to Valentine’s Day to romance new customers. Dior and Chanel were the strongest scents by far among top TV ad spenders in Q4 ’17. These two brands alone represented approximately a third of all measured TV ad spend in the category ($76.4M) for the quarter. Among the rest in the category, there[…]

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Company, Events, Insights, TV Data Insights

Get Real-Time Viewership Metrics and Attribution for Super Bowl Ads

The biggest TV event of the year will be upon us soon. 110M+ viewers will be watching exceptionally creative commercials specifically made for the big game, and sold at $5 million per spot. Many watch the game just for the commercials! And yet, until today, we could never discern the true value of these extravagant TV investments. That changes this year. With our new Super Bowl Ad Insights Center, Alphonso will provide live, real-time TV[…]

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Alphonso ACR Technology and Consumer Choice

Over the past week there has been media interest in Alphonso automated content recognition (ACR) technology. An important component of our work in this area is our commitment to consumer privacy and choice. We’d like to share more about how we demonstrate this commitment. For those just getting to know us, Alphonso is a TV data company that collects TV viewership data only after a consumer has provided explicit consent. This data is used to[…]

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Company, Events

Meet our team at CES!

We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about: Local! Local data-driven TV-to-digital retargeting and sales lift attribution for local advertising – brand new for CES The next generation of Alphonso Insights – newly integrated data sets for enriched self-service closed-loop attribution reporting, and[…]

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Rolling Out SafeGraph's OpenLocate for a More Transparent Future

Alphonso is excited to be working with SafeGraph and others on the OpenLocate initiative announced earlier this week. Transparent collection of location data is essential to our industry, for both consmers and advertisers, and SafeGraph’s new SDK for both iOS and Android is a big step toward a more transparent future. The SDK gives developers the right tools for enabling mobile apps to transparently collect and utilize location data. The initiative is supported by a[…]

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Recap #1: Alphonso and The Drum's TV Data Deep Dive

If you missed the TV Data Deep Dive during Advertising Week: We had a great event, in partnership with The Drum, where industry thought leaders from Viacom, Tivo, IRI and Horizon Media helped us dissect the state of TV data as it applies to brands today, and share some of successes and challenges each company has had while applying TV data in new ways to engage audiences. Here’s the first write-up on the event from[…]

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Company, Events, TV Data Insights

Watch our Webinar: Best Practices in TV Retargeting and Attribution

During advertising week last week, we hosted a great webinar exploring the current trends in data-driven TV advertising, and discussing how innovative brands are investing in the newest practices for TV-to-digital ad retargeting and closed-loop attribution. You can now watch the webinar at your convenience. It features IHS Markit’s media analyst Daniel Knapp, Alphonso co-founder and chief product officer Raghu Kodige, and Lauren McAndrews, director of mobile for Mobext (Havas Group). You’ll get an overview[…]

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Countdown to Cannes!

It’s finally here, one of the best times of the year. The Alphonso team is off to Cannes Lions and hoping to see many of you there. We’re teaming up with MediaLink at the Carlton Hotel to host meetings, demos, networking and drinks in the Sean Connery suite each day – it’s not too late to set a meeting. We’re pleased to be part of this year’s CMO Clubhouse on Tuesday June 20th, for interactive[…]

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