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Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]

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TV Data Insights

Allergy Ad Spend Kicks Into Gear

By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]

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Events

Adweek on Alphonso’s Executive Lab Event in NYC

Adweek published a summary on the Executive Lab Event in NYC sponsored by Alphonso.  Influential people from the top TV data companies discuss targeting and why it is so important to the industry.  The panel talks about how to improve targeting and location-based technologies so that companies are able to see how long you were in a store. Also some companies talked about how they banded together to make their own audience-targeting platform.  With more companies[…]

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Company, Events

Line-Up: Mapping the Modern Audience with Adweek

We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like. Following opening remarks from Adweek Editorial Director James Cooper,[…]

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TV Data Insights

AdWeek: Alphonso Data Helps Identify Which Cable Networks Bring in the Most Revenue

AdWeek’s TVNewser published an article comparing the revenue of top cable networks (Fox News, CNN, and MSNBC) from their biggest advertisers using Alphonso data. The author, Chris Ariens, analyzes well known brands’ advertisements on the top cable networks and gave an overview on how much each brand spent their advertisements.  Ariens also looked at which brands were primarily advertising on one channel and which national brands were top spenders.  It was concluded, with the help[…]

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Insights, TV Data Insights

All the Brands that Fit: Favorite News Networks Among Top Advertisers

by TS Kelly, SVP Research, Alphonso Political leanings are somewhat easy to spot among the US cable news outlets – there’s no arguing that MSNBC leans progressive, Fox News conservative and CNN more moderate. The brands advertising on each news network also reveal some distinct patterns. For example, in the minds of auto brand marketers, CNN viewers drive BMWs, MSNBC folks are split between Jeeps and Cadillacs, while Fox News viewers drive their GMC trucks[…]

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Company, Insights

Romancing the Customer: Top Fragrance Brands and Valentine's Day

by TS Kelly, SVP Research Alphonso While the fourth quarter is typically a crowded field among perfume heavyweights, a select few brands look to Valentine’s Day to romance new customers. Dior and Chanel were the strongest scents by far among top TV ad spenders in Q4 ’17. These two brands alone represented approximately a third of all measured TV ad spend in the category ($76.4M) for the quarter. Among the rest in the category, there[…]

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Company, Events, Insights, TV Data Insights

Get Real-Time Viewership Metrics and Attribution for Super Bowl Ads

The biggest TV event of the year will be upon us soon. 110M+ viewers will be watching exceptionally creative commercials specifically made for the big game, and sold at $5 million per spot. Many watch the game just for the commercials! And yet, until today, we could never discern the true value of these extravagant TV investments. That changes this year. With our new Super Bowl Ad Insights Center, Alphonso will provide live, real-time TV[…]

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Company

Alphonso ACR Technology and Consumer Choice

Over the past week there has been media interest in Alphonso automated content recognition (ACR) technology. An important component of our work in this area is our commitment to consumer privacy and choice. We’d like to share more about how we demonstrate this commitment. For those just getting to know us, Alphonso is a TV data company that collects TV viewership data only after a consumer has provided explicit consent. This data is used to[…]

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Company, Events

Meet our team at CES!

We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about: Local! Local data-driven TV-to-digital retargeting and sales lift attribution for local advertising – brand new for CES The next generation of Alphonso Insights – newly integrated data sets for enriched self-service closed-loop attribution reporting, and[…]

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