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Programmatic TV Future Coming Into Focus Slowly, But Surely

This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend—less than 3% of the total television marketplace, according to[…]

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Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]

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Company, Events

Line-Up: Mapping the Modern Audience with Adweek

We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like. Following opening remarks from Adweek Editorial Director James Cooper,[…]

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Company, Insights

Romancing the Customer: Top Fragrance Brands and Valentine's Day

by TS Kelly, SVP Research Alphonso While the fourth quarter is typically a crowded field among perfume heavyweights, a select few brands look to Valentine’s Day to romance new customers. Dior and Chanel were the strongest scents by far among top TV ad spenders in Q4 ’17. These two brands alone represented approximately a third of all measured TV ad spend in the category ($76.4M) for the quarter. Among the rest in the category, there[…]

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Company, Events, Insights, TV Data Insights

Get Real-Time Viewership Metrics and Attribution for Super Bowl Ads

The biggest TV event of the year will be upon us soon. 110M+ viewers will be watching exceptionally creative commercials specifically made for the big game, and sold at $5 million per spot. Many watch the game just for the commercials! And yet, until today, we could never discern the true value of these extravagant TV investments. That changes this year. With our new Super Bowl Ad Insights Center, Alphonso will provide live, real-time TV[…]

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Company

Alphonso ACR Technology and Consumer Choice

Over the past week there has been media interest in Alphonso automated content recognition (ACR) technology. An important component of our work in this area is our commitment to consumer privacy and choice. We’d like to share more about how we demonstrate this commitment. For those just getting to know us, Alphonso is a TV data company that collects TV viewership data only after a consumer has provided explicit consent. This data is used to[…]

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Company, Events

Meet our team at CES!

We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about: Local! Local data-driven TV-to-digital retargeting and sales lift attribution for local advertising – brand new for CES The next generation of Alphonso Insights – newly integrated data sets for enriched self-service closed-loop attribution reporting, and[…]

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Company, Events, TV Data Insights

Watch our Webinar: Best Practices in TV Retargeting and Attribution

During advertising week last week, we hosted a great webinar exploring the current trends in data-driven TV advertising, and discussing how innovative brands are investing in the newest practices for TV-to-digital ad retargeting and closed-loop attribution. You can now watch the webinar at your convenience. It features IHS Markit’s media analyst Daniel Knapp, Alphonso co-founder and chief product officer Raghu Kodige, and Lauren McAndrews, director of mobile for Mobext (Havas Group). You’ll get an overview[…]

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Company

Alphonso is growing, and fast!

We’re looking for experts in data science, computer science, math, engineering, and statistics. Or maybe you want to apply your business or sales chops to one of the most exciting industries there is: TV (admit it, you watch a lot of it). If you’ve got those skills, Alphonso wants you! We are the fastest-growing TV data company, with the industry’s largest set of data on TV content and ads. We create new ways for brands[…]

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