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Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]

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Events

Adweek on Alphonso’s Executive Lab Event in NYC

Adweek published a summary on the Executive Lab Event in NYC sponsored by Alphonso.  Influential people from the top TV data companies discuss targeting and why it is so important to the industry.  The panel talks about how to improve targeting and location-based technologies so that companies are able to see how long you were in a store. Also some companies talked about how they banded together to make their own audience-targeting platform.  With more companies[…]

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Company, Events

Line-Up: Mapping the Modern Audience with Adweek

We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like. Following opening remarks from Adweek Editorial Director James Cooper,[…]

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Company, Events, Insights, TV Data Insights

Get Real-Time Viewership Metrics and Attribution for Super Bowl Ads

The biggest TV event of the year will be upon us soon. 110M+ viewers will be watching exceptionally creative commercials specifically made for the big game, and sold at $5 million per spot. Many watch the game just for the commercials! And yet, until today, we could never discern the true value of these extravagant TV investments. That changes this year. With our new Super Bowl Ad Insights Center, Alphonso will provide live, real-time TV[…]

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Company, Events

Meet our team at CES!

We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about: Local! Local data-driven TV-to-digital retargeting and sales lift attribution for local advertising – brand new for CES The next generation of Alphonso Insights – newly integrated data sets for enriched self-service closed-loop attribution reporting, and[…]

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Company, Events, TV Data Insights

Watch our Webinar: Best Practices in TV Retargeting and Attribution

During advertising week last week, we hosted a great webinar exploring the current trends in data-driven TV advertising, and discussing how innovative brands are investing in the newest practices for TV-to-digital ad retargeting and closed-loop attribution. You can now watch the webinar at your convenience. It features IHS Markit’s media analyst Daniel Knapp, Alphonso co-founder and chief product officer Raghu Kodige, and Lauren McAndrews, director of mobile for Mobext (Havas Group). You’ll get an overview[…]

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Events

Countdown to Cannes!

It’s finally here, one of the best times of the year. The Alphonso team is off to Cannes Lions and hoping to see many of you there. We’re teaming up with MediaLink at the Carlton Hotel to host meetings, demos, networking and drinks in the Sean Connery suite each day – it’s not too late to set a meeting. We’re pleased to be part of this year’s CMO Clubhouse on Tuesday June 20th, for interactive[…]

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Events

Meet Alphonso in Cannes

Going to Cannes Lions? The Alphonso team will be hosting meetings and demos at the Carlton Hotel from June 19 – 22, with cocktails and hors d’ouevres available throughout each day. Come see the latest innovations in TV retargeting, real-time insights and attribution. Schedule a meeting with us here: http://bit.ly/2pZ7bJO

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