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News Coverage

For toothpaste brands, clean teeth are just table stakes

This article by our SVP of Research, TS Kelly, originally appeared in Drug Store News. There’s no such thing as ordinary toothpaste. That’s one of the first things a Colgate commercial will tell you—and when it comes to toothpaste advertising, it’s true. Toothpaste is now a Swiss army knife problem-solver. It should do things like eliminate bacteria (so you’re ready for bear hugs), whiten (so you can let yourself swish that red wine), or reduce[…]

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The Future of Television Will See Massive Waves of Digitization and Data Usage

This article by our CEO Ashish Chordia originally appeared in Adweek. We’re heading toward a golden age of television. Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it’s happening again—this time with the digitization of TV. Again, content came[…]

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Video Ad Technology Connects TV and Digital Worlds

Our SVP of Business Development John Gee sat down with nScreenMedia’s Colin Dixon in London last week, at the Connected TV World Summit, Check out John’s overview of how the Alphonso TV Data Cloud powers TV-to-digital retargeting services as well as self-serve measurement and attribution for brands, networks and agencies. Read the full article here.

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Trump vs. Hillary -- Must See

Presidential Debate 9/26/2016 The first of the highly anticipated debates between Donald Trump and Hillary was “Must See” viewing for most of America on Monday Night. Using our deterministic device-based measurement, Alphonso has compiled audience insights around this historic event. As expected, the debate was seen by a “huge” audience:  Across the 10 TV networks airing the verbal slugfest, the debate garnered a 55% Share of Voice during the 9P to 10:30P Time period and[…]

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New Low for Emmy's

2016 Emmy Awards September 18, 2016 With data from our deterministic universe of 30MM US HH’s, Alphonso looked at the recent Sunday’s Emmy Awards.  This year’s Emmy’s performance continued the trend of declining live linear viewing – especially among Millennials.  Some other insights: • Two competing live events (Emmy’s and NFL Sunday Night Football) led Sunday primetime viewing – although both lost audience vs. year ago. • Without benefit of NFL lead-in, this year’s Emmy[…]

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Who Doesn't Love a Little Secret?

Its that time of the year, and our research team found that amongst December specials, so far, the Victoria’s Secret Fashion Show has taken the cake in terms of viewership numbers. Though TV audience numbers have declined compared to last year, the show held its position amongst the top primetime shows. More interesting is what our research team found when they sliced the viewership longitudinally along the show. It turned out that the show exhibited[…]

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