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TV Data Insights

Allergy Ad Spend Kicks Into Gear

By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]

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TV Data Insights

AdWeek: Alphonso Data Helps Identify Which Cable Networks Bring in the Most Revenue

AdWeek’s TVNewser published an article comparing the revenue of top cable networks (Fox News, CNN, and MSNBC) from their biggest advertisers using Alphonso data. The author, Chris Ariens, analyzes well known brands’ advertisements on the top cable networks and gave an overview on how much each brand spent their advertisements.  Ariens also looked at which brands were primarily advertising on one channel and which national brands were top spenders.  It was concluded, with the help[…]

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Insights, TV Data Insights

All the Brands that Fit: Favorite News Networks Among Top Advertisers

by TS Kelly, SVP Research, Alphonso Political leanings are somewhat easy to spot among the US cable news outlets – there’s no arguing that MSNBC leans progressive, Fox News conservative and CNN more moderate. The brands advertising on each news network also reveal some distinct patterns. For example, in the minds of auto brand marketers, CNN viewers drive BMWs, MSNBC folks are split between Jeeps and Cadillacs, while Fox News viewers drive their GMC trucks[…]

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Company, Events, Insights, TV Data Insights

Get Real-Time Viewership Metrics and Attribution for Super Bowl Ads

The biggest TV event of the year will be upon us soon. 110M+ viewers will be watching exceptionally creative commercials specifically made for the big game, and sold at $5 million per spot. Many watch the game just for the commercials! And yet, until today, we could never discern the true value of these extravagant TV investments. That changes this year. With our new Super Bowl Ad Insights Center, Alphonso will provide live, real-time TV[…]

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Company, Events, TV Data Insights

Watch our Webinar: Best Practices in TV Retargeting and Attribution

During advertising week last week, we hosted a great webinar exploring the current trends in data-driven TV advertising, and discussing how innovative brands are investing in the newest practices for TV-to-digital ad retargeting and closed-loop attribution. You can now watch the webinar at your convenience. It features IHS Markit’s media analyst Daniel Knapp, Alphonso co-founder and chief product officer Raghu Kodige, and Lauren McAndrews, director of mobile for Mobext (Havas Group). You’ll get an overview[…]

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TV Data Insights

Mobile Video Consumption Trends and Implications for Brands

Last month, IAB developed an interesting infographic on mobile video trends. While much of the data was predictable, there were a few points that we wanted to expand on: Twenty percent of users in the US consume long-form content on mobile devices: Given the proliferation of devices and the unshackling of content, it is no surprise that people are viewing more video content on mobile devices. However, what we found interesting is it’s more long form TV than movie content[…]

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TV Data Insights

OTT players vs Netflix: Why it will still be Netflix’s game in 2018

Recently, there was an article citing that Netflix will fall from 85 percent to 50 percent of the market in 2018, yielding ground to the various OTT players that are popping up with regularity.   Alphonso does not contest the fact that the market will get crowded. However, we do not think that Netflix will lose its preeminent position and lose a chunk of the market by 2018. There are several reasons why we don’t think this[…]

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TV Data Insights

Linear TV Audience Down 15% Year Over Year

It is mid-2015 and TV is shaking up like never before. Content is being unlocked. Tablets, phablets and mobile devices proliferate and saturate the market. Consumer demands of what they want to watch, where they want to watch, when they want to watch, and how they want to watch is being fulfilled like never before. The winds of change are blowing hard. Alphonso looked at the massive data set we have accumulated over the past[…]

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TV Data Insights

The Rule of Thumb. Maybe?

Let’s go back to Advertising 101. If it’s good content, there will be relevance. If there is relevance then engagement follows. All in an ideal world, of course. But how do you measure that engagement?  Or this considered viewability? Does the “opportunity to see” define the advertising impact and thus engagement? With brands asking for measurable data on where their money is spent and the forever fleeting landscape of the screen, the viewability standard is[…]

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