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World Cup 2018 Tune-In Highlights: What We're Watching

With FIFA World Cup approaching the finals, Alphonso’s research team has been combing through U.S. tune-in data for recent matches through the round of 16, uncovering some interesting trends. There is no question that big city fandom has fueled viewing. According to Alphonso data, approximately 20 percent of all viewing came from the NYC (11%) and LA (9%) markets. This was even more concentrated among Spanish-language viewing audiences (on NBC Universo and Telemundo). Nearly 30%[…]

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Rolling Out SafeGraph's OpenLocate for a More Transparent Future

Alphonso is excited to be working with SafeGraph and others on the OpenLocate initiative announced earlier this week. Transparent collection of location data is essential to our industry, for both consmers and advertisers, and SafeGraph’s new SDK for both iOS and Android is a big step toward a more transparent future. The SDK gives developers the right tools for enabling mobile apps to transparently collect and utilize location data. The initiative is supported by a[…]

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Recap #1: Alphonso and The Drum's TV Data Deep Dive

If you missed the TV Data Deep Dive during Advertising Week: We had a great event, in partnership with The Drum, where industry thought leaders from Viacom, Tivo, IRI and Horizon Media helped us dissect the state of TV data as it applies to brands today, and share some of successes and challenges each company has had while applying TV data in new ways to engage audiences. Here’s the first write-up on the event from[…]

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