USER OPT-OUT

Alphonso Services

Last Updated.

7th March 2017

Alphonso provides a variety of services to you and its clients, including delivering relevant content recommendations and advertising to you ("Service"). We do this by analyzing a variety of data points about your television viewing and mobile app usage over time across a variety of devices you may use. If you wish to opt-out of our collection and use of data to provide the Service to you, you can learn about the available choices below. To learn more about our Service and related data practices, visit our privacy policy here.

Your Choices to Opt-Out

Choice on Televisions and Other Video Devices: If you own a television or other device that includes the Service, you can consent to our collection and use of data about the video content you watch on that television to customize advertising in mobile apps, as well as provide you with television content recommendations. If you would like to withdraw that consent at any time, you can do so in the settings menu of your television.

Choice for Device Microphone Data: If you use a mobile application that includes the Service, you can also provide consent for us to access your microphone to collect and use data about the video content you watch on your television or other video viewing device to customize advertising in mobile apps, as well as provide you with television content recommendations. To withdraw that consent, you can use the platform settings of your device as shown in our mobile opt out guide, available here. You could also withdraw consent at any time from the settings menu of your mobile app.

Interest-Based Advertising for Mobile Apps: We and certain third parties may collect information about your mobile app use activity and, through our Service, across non-affiliated mobile apps over time and across different devices you may use. We and these third parties may use this information to infer what you are interested in, and deliver more relevant advertising in mobile apps, and across various devices that may be associated with you. This type of advertising is called interest-based advertising. Alphonso adheres to the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles regarding interest-based advertising.

To make choices about the collection, use, and, transfer of data from mobile apps on your mobile device, by Alphonso and other companies that participate in DAA’s AppChoices app, download the version of AppChoices for your device at www.youradchoices.com/appchoices. See also our mobile opt out guide, available here, for additional controls that may be available to you through your device platform. To control the collection of precise location data from your mobile device, you can use the location data controls that may be available in your device’s settings.

If you reset your device identifier, or use another device, you may need to repeat your choices made through the AppChoices app. If you opt out, you will still receive ads, but these ads may be less relevant to you. Also, if you elect to opt out, we may still collect data for other purposes including analytics, reporting, content personalization, and other business purposes.