Alphonso Announces Significant Growth over Past Twelve Months
Nike, Jaguar, Cadillac, Audi, NBC and ABC Choose Alphonso to Extend Viewership
May 12, 2016
SAN CARLOS, CA–(Marketwired – May 12, 2016) – Alphonso, the company that delivers verified TV audiences on mobile and web, at scale, across apps and sites, today announced significant growth in distribution partnerships, customers and total revenue, as well as new members of its leadership team.
Alphonso has seen five-fold growth in revenues year-over-year since the company was founded in 2012. The company’s growth is driven by brands’ and agencies’ need to amplify TV across digital on a one-on-one basis, by reaching TV and mobile viewers simultaneously with sync and re-targeting of TV ads across digital.
“TV continues to be a medium brands invest into get massive reach, and now they are amplifying that with investment in Alphonso to get additional frequency on TV spots,” said Ashish Chordia, CEO of Alphonso. “Brands are turning to us to increase awareness and consideration across TV and mobile platforms, and more importantly, to close the loop on TV buys and get deeper data driven insights on what is working well.”
During the last 12 months, Alphonso has seen a 500 percent percent increase in its customer base, with the auto, retail, and entertainment industries growing at the fastest rate. Brands such as Nike, Jaguar, Audi, Cadillac, Kohls, Chase, NBC and ABC have adopted the technology to extend TV viewership to mobile and desktop and to measure effectiveness of TV by closing the loop with offline attributions.
“I have worked with Alphonso for over three years, across two agencies and four brands and have runs dozens of campaigns. Every single time Alphonso has provided not only amazing results but incredible data driven insights,” said Matthew Dirsa, Manager Digital Strategy at Mediacom. “I am excited about both the quality and quantity of one-on-one TV data that Alphonso gathers and look forward to continuing to build bespoke products with Alphonso that deliver value to our clients.”
Leadership Team Additions
Alphonso has also added four new members to its leadership team, including:
- Mark Gall, Chief Revenue Officer – Gall, a TV advertising sales veteran, joins Alphonso from DEFY Media where as global CRO he drove over $150M in digital video revenues. Previously, as EVP of Ad Sales, he helped build BBC’s Digital & TV Ad Sales for U.S., Canada and LATAM. Gall previously held sales leadership positions at The Weather Channel, Tribune Media, Discovery Communication, and CNN.
- John Gee, SVP of Business Development – Gee began his career in traditional TV ad sales, eventually becoming the VP and General Sales Manager for the New York Times Broadcast Group. A pioneer of addressable and interactive TV, he went on to lead advanced advertising sales and business development for Wink Communications, OpenTV, Liberty Media, TiVo, and Placemedia.
- Joe Zachariah, VP of Engineering – Zachariah is a Yahoo veteran having spent over a decade with the company in various engineering leadership positions. Most recently, he served as the VP of Engineering, leading video and big data products. Zachariah was previously VP of Engineering at VideoSurf and led the team that built one of the first audio and video content recognition systems.
- Nikhil Sahasrabudhe, General Manager – Prior to joining Alphonso, Sahasrabudhe lead the Incubator and Innovations Labs at BMC Software where he built new products and solutions to transform traditional businesses into digital enterprises.
Alphonso is the market leader providing verified TV audiences. Alphonso delivers one-on-one TV audience on mobile and web, at scale, and across premium apps and sites. Through its partnerships with various Smart TV OEMs, mobile apps, OTT apps, gaming and living room devices, and set-top box, Alphonso understands what people are watching on TV in real-time and delivers this audience in on mobile apps and websites. To learn more, visit www.alphonso.tv.