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Resources

Case Studies

  • Entertainment Case Study: Driving Tune-in

    A study of how Alphonso and Tremor Video DSP worked with a major cable network to drive tune-in to a major science fiction TV series during a post-premiere lapse in viewership.

  • QSR Case Study – Ice Cream 2018

    See how a major ice cream chain used TV data to refine targeting, drive foot traffic and measure lift across TV and digital

  • Casual Dining Case Study: Driving Brand Awareness

    See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.

  • Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases

    A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.

  • Automotive Campaign Study: Brand Awareness

    A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.

  • Super Bowl 2018 Ad Attribution Reports: Location

    A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.

  • Super Bowl 2018 Ad Attribution Reports: TV Tune-In

    A look into our Super Bowl LII Attribution Reports for TV Tune-In, including The Tonight Show with Jimmy Fallon, This is Us, and The Winter Olympics Opening Ceremony.

  • Retail Advertiser Case Study

    See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.

  • CPG Brand Case Study

    See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.

  • Travel Brand Case Study

    An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.

  • Big-Box Retailer Case Study

    A study of a TV retargeting campaign for a major U.S. big-box retailer. See how Alphonso helped them gain share of voice by targeting key markets on digital.