How TV Increases Store Foot Traffic
Does targeting the viewers of your competitors increase your store foot traffic? Read how Alphonso worked with a brand to increase their store foot traffic with ad campaigns.
How TV Drives Website Visits
A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.
How TV Drives App Downloads
A study of how Alphonso and Tremor Video DSP worked with a leading mobile app developer to target granular audiences derived from TV viewership data to promote app downloads.
Entertainment Case Study: Driving Tune-in
A study of how Alphonso and Tremor Video DSP worked with a major cable network to drive tune-in to a major science fiction TV series during a post-premiere lapse in viewership.
QSR Case Study – Ice Cream 2018
See how a major ice cream chain used TV data to refine targeting, drive foot traffic and measure lift across TV and digital
Casual Dining Case Study: Driving Brand Awareness
See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.
Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases
A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.
Automotive Campaign Study: Brand Awareness
A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.
Super Bowl 2018 Ad Attribution Reports: Location
A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.
Super Bowl 2018 Ad Attribution Reports: TV Tune-In
A look into our Super Bowl LII Attribution Reports for TV Tune-In, including The Tonight Show with Jimmy Fallon, This is Us, and The Winter Olympics Opening Ceremony.
Retail Advertiser Case Study
See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.
CPG Brand Case Study
See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.
Travel Brand Case Study
An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.
Big-Box Retailer Case Study
A study of a TV retargeting campaign for a major U.S. big-box retailer. See how Alphonso helped them gain share of voice by targeting key markets on digital.