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Resources

Research Papers

  • Ad Intelligence Brief: Entertainment, Fall TV 2017

    September 20, 2017

    Which networks and shows garner the most loyal viewing audiences? How long to those audiences stick around after the premiere, and where else do they go? This report answers these questions and more.

  • Ad Intelligence Brief: Automotive, Q2 2017

    August 24, 2017

    A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?

  • Special TV Data Report: Time-Shifting

    July 12, 2017

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing. Which shows, genres and dayparts see the most time shifting?