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Research Papers

  • Viewership Trends: 2018 FIFA World Cup Russia

    July 12, 2018

    Viewership trends for the 2018 FIFA World Cup Russia. What is America watching? Who were the most popular teams?

  • TV Tentpole Event Report: MTV Movie & TV Awards

    June 28, 2018

    Brand and audience insights from the 2018 MTV Movie & TV Awards show.

  • TV Tentpole Event Report: 2018 Indianapolis 500

    June 7, 2018

    This report shows the Brand and Audience Insights from the 102nd Indianapolis 500, also known as “The Greatest Spectacle in Racing.” The event aired on May 27, 2018, on ABC.

  • 2018 Midseason Look-Back: Promotional Brief

    May 8, 2018

    A look back at the promotional strategies broadcast networks have taken for some of the season’s top shows. How are networks promoting their hits with house ads? How can content inform media planning?

  • NCAA Final Four 2018: TV Tentpole Event Report

    April 30, 2018

    This report summarizes brand and audience analysis for the combined viewership of the 2018 NCAA Final Four and Championship games. The games aired from March 31 through April 2 on truTV, TNT, and TBS.

  • Ad Intelligence Brief: Entertainment, Fall TV 2017

    September 20, 2017

    Which networks and shows garner the most loyal viewing audiences? How long to those audiences stick around after the premiere, and where else do they go? This report answers these questions and more.

  • Ad Intelligence Brief: Automotive, Q2 2017

    August 24, 2017

    A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?

  • Special TV Data Report: Time-Shifting

    July 12, 2017

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing. Which shows, genres and dayparts see the most time shifting?