Skip to main content



Research Papers

  • Special TV Data Report: Time-Shifting

    July 12, 2017

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing. Which shows, genres and dayparts see the most time shifting?

More Research Papers


Case Studies

  • Travel Brand Case Study

    An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.

  • CPG Brand Case Study

    See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.

  • Retail Advertiser Case Study

    See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.

More Case Studies



  • Raghu Kodige on Alphonso

    Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.

  • Alphonso Overview

    The founder and CEO of Alphonso explains everything that Alphonso does, from analyzing TV data to retargeting companies ads.

  • Alphonso 101: TV Data and Your Brand

    An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.

More Videos



  • Best Practices in TV Retargeting and Attribution

    July 12, 2017

    August 2017 – details coming soon.

More Webinars



  • Alphonso TV Retargeting

    June 19, 2017

    Alphonso enables brands to engage with consumers one-on-one on mobile apps which consumers are already using while they are in front of the TV.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

More Datasheets