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Research Papers

  • Special TV Data Report: Time-Shifting

    July 12, 2017

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing. Which shows, genres and dayparts see the most time shifting?

  • Ad Intelligence Brief: Automotive, Q2 2017

    August 24, 2017

    A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?

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Case Studies

  • Big-Box Retailer Case Study

    A study of a TV retargeting campaign for a major U.S. big-box retailer. See how Alphonso helped them gain share of voice by targeting key markets on digital.

  • Travel Brand Case Study

    An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.

  • CPG Brand Case Study

    See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.

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  • Mark Gall on TV-to-Mobile Retargeting

    Beet.TV’s Andy Plesser interviews Alphonso Chief Revenue Officer Mark Gall at the 4A’s Transformation event in Los Angeles.

  • Raghu Kodige on Alphonso

    Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.

  • Alphonso Overview

    The founder and CEO of Alphonso explains everything that Alphonso does, from analyzing TV data to retargeting companies ads.

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  • Best Practices in TV Retargeting and Attribution

    July 12, 2017

    August 2017 – details coming soon.

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  • Alphonso Insights

    June 19, 2017

    A comprehensive TV data solution for brands, agencies and networks that provides granular, digital-quality metrics and attribution with offline data for TV ad creatives.

  • Alphonso TV Retargeting

    June 19, 2017

    Alphonso enables brands to engage with consumers one-on-one on mobile apps which consumers are already using while they are in front of the TV.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

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