Skip to main content



Research Papers

  • 2018 American Music Awards

    October 17, 2018

    A study on the audience insights for the 2018 American Music Awards. Which part of the show had the highest audience engagement? What other shows is this audience watching?

  • 2018 PGA Championship Study

    September 18, 2018

    A dive into the brand and audience insights for the 2018 PGA Championship which aired on CBS and TNT.

  • 2018 MTV VMA Awards

    September 18, 2018

    Brand and audience insights from the 2018 MTV VMA Awards. Which brands had the most spend? What else is the audience watching?

More Research Papers


Case Studies

  • How TV Increases Store Foot Traffic

    Does targeting the viewers of your competitors increase your store foot traffic? Read how Alphonso worked with a brand to increase their store foot traffic with ad campaigns.

  • How TV Drives Website Visits

    A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.

  • How TV Drives App Downloads

    A study of how Alphonso and Tremor Video DSP worked with a leading mobile app developer to target granular audiences derived from TV viewership data to promote app downloads.

More Case Studies



  • Alphonso Indexing Process

    An overview of Alphonso’s Indexing Process.

  • Alphonso Summary (Short)

    A 30-second overview of Alphonso TV data.

  • What does it mean to be a TV data company?

    Ashish Baldua explains what it means to be a TV data company.

More Videos



  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

More Datasheets