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Resources

 

Research Papers

  • 2018 American Music Awards

    October 17, 2018

    A study on the audience insights for the 2018 American Music Awards. Which part of the show had the highest audience engagement? What other shows is this audience watching?

  • 2018 PGA Championship Study

    September 18, 2018

    A dive into the brand and audience insights for the 2018 PGA Championship which aired on CBS and TNT.

  • 2018 MTV VMA Awards

    September 18, 2018

    Brand and audience insights from the 2018 MTV VMA Awards. Which brands had the most spend? What else is the audience watching?

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Case Studies

  • How TV Increases Store Foot Traffic

    Does targeting the viewers of your competitors increase your store foot traffic? Read how Alphonso worked with a brand to increase their store foot traffic with ad campaigns.

  • How TV Drives Website Visits

    A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.

  • How TV Drives App Downloads

    A study of how Alphonso and Tremor Video DSP worked with a leading mobile app developer to target granular audiences derived from TV viewership data to promote app downloads.

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Videos

  • Alphonso Indexing Process

    An overview of Alphonso’s Indexing Process.

  • Alphonso Summary (Short)

    A 30-second overview of Alphonso TV data.

  • What does it mean to be a TV data company?

    Ashish Baldua explains what it means to be a TV data company.

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Datasheets

  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

More Datasheets