Skip to main content



Research Papers

  • Ad Intelligence Brief: Entertainment, Fall TV 2017

    September 20, 2017

    Which networks and shows garner the most loyal viewing audiences? How long to those audiences stick around after the premiere, and where else do they go? This report answers these questions and more.

  • Ad Intelligence Brief: Automotive, Q2 2017

    August 24, 2017

    A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?

  • Special TV Data Report: Time-Shifting

    July 12, 2017

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing. Which shows, genres and dayparts see the most time shifting?

More Research Papers


Case Studies

  • Retail Advertiser Case Study

    See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.

  • Big-Box Retailer Case Study

    A study of a TV retargeting campaign for a major U.S. big-box retailer. See how Alphonso helped them gain share of voice by targeting key markets on digital.

  • Travel Brand Case Study

    An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.

More Case Studies



  • Alphonso 101: TV Data and Your Brand

    An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.

  • Mark Gall on TV-to-Mobile Retargeting

    Beet.TV’s Andy Plesser interviews Alphonso Chief Revenue Officer Mark Gall at the 4A’s Transformation event in Los Angeles.

  • Raghu Kodige on Alphonso

    Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.

More Videos



  • Best Practices in TV Retargeting and Attribution

    July 12, 2017

    August 2017 – details coming soon.

More Webinars



  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso Insights

    June 19, 2017

    A comprehensive TV data solution for brands, agencies and networks that provides granular, digital-quality metrics and attribution with offline data for TV ad creatives.

  • Alphonso TV Retargeting

    June 19, 2017

    Alphonso enables brands to engage with consumers one-on-one on mobile apps which consumers are already using while they are in front of the TV.

More Datasheets