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Research Papers

  • 2018 Midseason Look-Back: Promotional Brief

    May 8, 2018

    A look back at promotional strategies for some of the season’s top shows. How are networks promoting their hits with house ads? How can content inform media planning?

  • NCAA Final Four 2018: TV Tentpole Event Report

    April 30, 2018

    This report summarizes brand and audience analysis for the combined viewership of the 2018 NCAA Final Four and Championship games. The games aired from March 31 through April 2 on truTV, TNT, and TBS.

  • Ad Intelligence Brief: Entertainment, Fall TV 2017

    September 20, 2017

    Which networks and shows garner the most loyal viewing audiences? How long to those audiences stick around after the premiere, and where else do they go? This report answers these questions and more.

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Case Studies

  • Automotive Campaign Study: Brand Awareness

    A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.

  • Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases

    A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.

  • Super Bowl 2018 Ad Attribution Reports: Location

    A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.

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  • Raghu Kodige on Alphonso

    Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.

  • Alphonso Overview

    The founder and CEO of Alphonso explains everything that Alphonso does, from analyzing TV data to retargeting companies ads.

  • Alphonso 101: TV Data and Your Brand

    An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.

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  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

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