Viewership Trends: 2018 FIFA World Cup Russia
July 12, 2018
Viewership trends for the 2018 FIFA World Cup Russia. What is America watching? Who were the most popular teams?
TV Tentpole Event Report: MTV Movie & TV Awards
June 28, 2018
Brand and audience insights from the 2018 MTV Movie & TV Awards show.
TV Tentpole Event Report: 2018 Indianapolis 500
June 7, 2018
This report shows the Brand and Audience Insights from the 102nd Indianapolis 500, also known as “The Greatest Spectacle in Racing.” The event aired on May 27, 2018, on ABC.
Casual Dining Case Study: Increase Brand Awareness
See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.
Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases
A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.
Automotive Campaign Study: Brand Awareness
A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.
Alphonso Indexing Process
An overview of Alphonso’s Indexing Process.
Alphonso Summary (Short)
A 30-second overview of Alphonso TV data.
How does Alphonso collect viewership data?
Raghu Kodige explains how Alphonso collects viewership data.
Insights for Local Broadcasters
May 11, 2018
An overview of self-serve measurement and attribution capabilities for local broadcasters
July 12, 2017
Read about the benefits of partnering with Alphonso, for OEMs and app publishers.
Alphonso TV Data Cloud
June 28, 2017
An infographic overview of the Alphonso TV Data Cloud.