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Research Papers

  • Viewership Trends: 2018 FIFA World Cup Russia

    July 12, 2018

    Viewership trends for the 2018 FIFA World Cup Russia. What is America watching? Who were the most popular teams?

  • TV Tentpole Event Report: MTV Movie & TV Awards

    June 28, 2018

    Brand and audience insights from the 2018 MTV Movie & TV Awards show.

  • TV Tentpole Event Report: 2018 Indianapolis 500

    June 7, 2018

    This report shows the Brand and Audience Insights from the 102nd Indianapolis 500, also known as “The Greatest Spectacle in Racing.” The event aired on May 27, 2018, on ABC.

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Case Studies

  • Casual Dining Case Study: Increase Brand Awareness

    See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.

  • Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases

    A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.

  • Automotive Campaign Study: Brand Awareness

    A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.

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  • Alphonso Indexing Process

    An overview of Alphonso’s Indexing Process.

  • Alphonso Summary (Short)

    A 30-second overview of Alphonso TV data.

  • How does Alphonso collect viewership data?

    Raghu Kodige explains how Alphonso collects viewership data.

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  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

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