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Research Papers

  • 2018 PGA Championship Study

    September 18, 2018

    A dive into the brand and audience insights for the 2018 PGA Championship which aired on CBS and TNT.

  • 2018 MTV VMA Awards

    September 18, 2018

    Brand and audience insights from the 2018 MTV VMA Awards. Which brands had the most spend? What else is the audience watching?

  • Wimbledon – The Championship 2018

    July 25, 2018

    A look at audience and brand insights for the 2018 Wimbledon Championship. Read about the top advertisers, top matches, and what else the audience watched.

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Case Studies

  • Apps Downloads Case Study

    A study of how Alphonso and Tremor Video DSP worked with a leading mobile app developer to target granular audiences derived from TV viewership data to promote app downloads.

  • Entertainment Case Study: Driving Tune-in

    A study of how Alphonso and Tremor Video DSP worked with a major cable network to drive tune-in to a major science fiction TV series during a post-premiere lapse in viewership.

  • QSR Case Study – Ice Cream 2018

    See how a major ice cream chain used TV data to refine targeting, drive foot traffic and measure lift across TV and digital

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  • Alphonso Indexing Process

    An overview of Alphonso’s Indexing Process.

  • Alphonso Summary (Short)

    A 30-second overview of Alphonso TV data.

  • How does TV data power closed-loop attribution?

    Ashish Baldua explains how TV data powers closed-loop attribution.

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  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

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