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Research Papers

  • Wimbledon – The Championship 2018

    July 25, 2018

    A look at audience and brand insights for the 2018 Wimbledon Championship. Read about the top advertisers, top matches, and what else the audience watched.

  • Viewership Trends: 2018 FIFA World Cup Russia

    July 12, 2018

    Viewership trends for the 2018 FIFA World Cup Russia. What is America watching? Who were the most popular teams?

  • TV Tentpole Event Report: MTV Movie & TV Awards

    June 28, 2018

    Brand and audience insights from the 2018 MTV Movie & TV Awards show.

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Case Studies

  • QSR Case Study – Ice Cream 2018

    See how a major ice cream chain used TV data to refine targeting, drive foot traffic and measure lift across TV and digital

  • Casual Dining Case Study: Driving Brand Awareness

    See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.

  • Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases

    A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.

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  • Alphonso Indexing Process

    An overview of Alphonso’s Indexing Process.

  • Alphonso Summary (Short)

    A 30-second overview of Alphonso TV data.

  • Can Alphonso measure viewability of ads?

    Raghu Kodige on how Alphonso measures viewability of ads.

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  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

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