Wimbledon – The Championship 2018
July 25, 2018
A look at audience and brand insights for the 2018 Wimbledon Championship. Read about the top advertisers, top matches, and what else the audience watched.
Viewership Trends: 2018 FIFA World Cup Russia
July 12, 2018
Viewership trends for the 2018 FIFA World Cup Russia. What is America watching? Who were the most popular teams?
TV Tentpole Event Report: MTV Movie & TV Awards
June 28, 2018
Brand and audience insights from the 2018 MTV Movie & TV Awards show.
QSR Case Study – Ice Cream 2018
See how a major ice cream chain used TV data to refine targeting, drive foot traffic and measure lift across TV and digital
Casual Dining Case Study: Driving Brand Awareness
See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.
Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases
A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.
Alphonso Indexing Process
An overview of Alphonso’s Indexing Process.
Alphonso Summary (Short)
A 30-second overview of Alphonso TV data.
Can Alphonso measure viewability of ads?
Raghu Kodige on how Alphonso measures viewability of ads.
Insights for Local Broadcasters
May 11, 2018
An overview of self-serve measurement and attribution capabilities for local broadcasters
July 12, 2017
Read about the benefits of partnering with Alphonso, for OEMs and app publishers.
Alphonso TV Data Cloud
June 28, 2017
An infographic overview of the Alphonso TV Data Cloud.