2018 Midseason Look-Back: Promotional Brief
May 8, 2018
A look back at promotional strategies for some of the season’s top shows. How are networks promoting their hits with house ads? How can content inform media planning?
NCAA Final Four 2018: TV Tentpole Event Report
April 30, 2018
This report summarizes brand and audience analysis for the combined viewership of the 2018 NCAA Final Four and Championship games. The games aired from March 31 through April 2 on truTV, TNT, and TBS.
Ad Intelligence Brief: Entertainment, Fall TV 2017
September 20, 2017
Which networks and shows garner the most loyal viewing audiences? How long to those audiences stick around after the premiere, and where else do they go? This report answers these questions and more.
Automotive Campaign Study: Brand Awareness
A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.
Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases
A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.
Super Bowl 2018 Ad Attribution Reports: Location
A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.
Raghu Kodige on Alphonso
Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.
The founder and CEO of Alphonso explains everything that Alphonso does, from analyzing TV data to retargeting companies ads.
Alphonso 101: TV Data and Your Brand
An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.
Insights for Local Broadcasters
May 11, 2018
An overview of self-serve measurement and attribution capabilities for local broadcasters
July 12, 2017
Read about the benefits of partnering with Alphonso, for OEMs and app publishers.
Alphonso TV Data Cloud
June 28, 2017
An infographic overview of the Alphonso TV Data Cloud.