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Research Papers

  • Ad Intelligence Brief: Entertainment, Fall TV 2017

    September 20, 2017

    Which networks and shows garner the most loyal viewing audiences? How long to those audiences stick around after the premiere, and where else do they go? This report answers these questions and more.

  • Ad Intelligence Brief: Automotive, Q2 2017

    August 24, 2017

    A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?

  • Special TV Data Report: Time-Shifting

    July 12, 2017

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing. Which shows, genres and dayparts see the most time shifting?

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Case Studies

  • Travel Brand Case Study

    An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.

  • CPG Brand Case Study

    See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.

  • Retail Advertiser Case Study

    See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.

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  • Raghu Kodige on Alphonso

    Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.

  • Alphonso Overview

    The founder and CEO of Alphonso explains everything that Alphonso does, from analyzing TV data to retargeting companies ads.

  • Alphonso 101: TV Data and Your Brand

    An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.

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  • Alphonso TV Retargeting

    June 19, 2017

    Alphonso enables brands to engage with consumers one-on-one on mobile apps which consumers are already using while they are in front of the TV.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

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