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Super Bowl LIII TV Ad Highlights: Most Viewed, Most Favorable and More

See our Super Bowl LIII Ad Insights Center for all the metrics, brands, and creatives discussed here. With little scoring on the field, it seemed up to the advertisers to keep viewers engaged for Super Bowl LII as the Patriots ultimately overcame the Rams. Many brands scored big points with the TV viewing audience, including The Washington Post at the top of the viewership chart, and beverage giants Bud Light and Pepsi providing the most[…]

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Topics: Insights

Direct-to-consumer brands are ushering in the age of intelligent TV buying

This article by our CEO, Ashish Chordia, originally appeared in The Drum. Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget on the social media platform — an all-in type of customer acquisition strategy for the young and ambitious. The chance to target precise slivers of largely millennial consumers would assumedly optimize DTC companies’ limited budgets while giving them traction with the influencers and those people[…]

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Topics: News Coverage

For toothpaste brands, clean teeth are just table stakes

This article by our SVP of Research, TS Kelly, originally appeared in Drug Store News. There’s no such thing as ordinary toothpaste. That’s one of the first things a Colgate commercial will tell you—and when it comes to toothpaste advertising, it’s true. Toothpaste is now a Swiss army knife problem-solver. It should do things like eliminate bacteria (so you’re ready for bear hugs), whiten (so you can let yourself swish that red wine), or reduce[…]

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Topics: News Coverage

The Future of Television Will See Massive Waves of Digitization and Data Usage

This article by our CEO Ashish Chordia originally appeared in Adweek. We’re heading toward a golden age of television. Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it’s happening again—this time with the digitization of TV. Again, content came[…]

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Topics: News Coverage

Tremor Video Renews TV Retargeting Deal With Alphonso

We’re thrilled to be extending our TV retargeting partnership with Tremor Video DSP. Our three-year partnership has produced amazing results for the top brands in the country, and we’re excited to be expanding into Canada in this next phase. Broadcasting and Cable caught up with Tremor’s Ofer Druker to talk about our work together, read the full article here. Tremor’s press release is below. Tremor Video DSP, the leading programmatic video platform, today announced the[…]

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Topics: Company

Programmatic TV Future Coming Into Focus Slowly, But Surely

This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend—less than 3% of the total television marketplace, according to[…]

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Topics: Company