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OTC analgesic makers’ ads seek pain relief from private label

By: TS Kelly This story originally appeared in Drug Store News. Over-the-counter analgesic pain reliever tablets captured over $4 billion in sales in 2017, according to the Consumer Healthcare Products Association. Good news for brands in the category? Not so fast. Data from IRI shows that private labels took the lead over name brands last year, with aggregate sales of approximately $1.21 billion. Pardon the pun—but this is undoubtedly a major headache for big name[…]

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Topics: Insights

Allergy Ad Spend Kicks Into Gear

By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]

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Topics: TV Data Insights

Adweek on Alphonso’s Executive Lab Event in NYC

Adweek published a summary on the Executive Lab Event in NYC sponsored by Alphonso.  Influential people from the top TV data companies discuss targeting and why it is so important to the industry.  The panel talks about how to improve targeting and location-based technologies so that companies are able to see how long you were in a store. Also some companies talked about how they banded together to make their own audience-targeting platform.  With more companies[…]

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Topics: Events

AdWeek: Alphonso Data Helps Identify Which Cable Networks Bring in the Most Revenue

AdWeek’s TVNewser published an article comparing the revenue of top cable networks (Fox News, CNN, and MSNBC) from their biggest advertisers using Alphonso data. The author, Chris Ariens, analyzes well known brands’ advertisements on the top cable networks and gave an overview on how much each brand spent their advertisements.  Ariens also looked at which brands were primarily advertising on one channel and which national brands were top spenders.  It was concluded, with the help[…]

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Topics: TV Data Insights