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Webinar [Video]: Viewing Behaviors, Brand Recall & Favorability, and Reactions to Covid Creatives

Today we hosted the eighth session of our weekly webinar series. For this session, our Chief Growth Officer, Ashish Baldua explored how different TV audience segments are responding to the pandemic. We were also joined by Jon Stewart, VP Measurement of[…]

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Topics: COVID-19 Pandemic, TV Data Insights, Webinar

Covid-19 Viewership Trends: Local News Holds Ground, OTT Stabilizes, Cable News Up 50%

An analysis from 15 million smart-TV HHs shows that, following a spike in mid-March, local news continued to maintain viewership throughout mid-April, indicating that many people were seeking information on what was going on in their communities. When looking at[…]

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Topics: COVID-19 Pandemic, Data Science, TV Data Insights