Alphonso is looking for a self-starting, creative, and analytical Digital Marketing and Demand Generation lead to own all aspects of digital marketing (marketing automation, digital advertising, inbound/outbound demand generation activities and search-related initiatives). Marketo expertise is required.
Your role will be to support aggressive growth initiatives, in sync with a growing sales team servicing media agencies and brands with software and services for the amplification and measurement of TV advertising. This is a high-impact position.
You will own and drive new customer acquisition (mapping monthly & quarterly MQL’s to sales goals), digital marketing, and email campaigns. You will oversee day-to-day operation of marketing automation processes and tool (Marketo and its integration with Salesforce). You will capture and analyze key metrics by providing post-campaign analysis to optimize performance and ROI for marketing programs and sales initiatives
Requirements & Qualifications:
To apply, send your resume to firstname.lastname@example.org.