We are thrilled to be participating in some of the industry’s best (now virtual) conferences over the next few weeks: the ANA Media & Measurement Conference, the TVB Alt-Forward Conference, and theFall TV Audience Measurement Summit. We’re joining other industry thought leaders to explore the cutting edge of TV and OTT measurement and attribution, and we’ll we address how the pandemic has altered the way we solve for the challenges marketers are facing. Join us to learn more about emerging new best practices for the future of TV & OTT.
Alphonso is proud to be a sponsor for this year’s virtual ANA Media & Measurement conference, where speakers will discuss the opportunities and challenges these pose for marketers, with topics including cross-media measurement, the evolving video landscape, multi-touch attribution, in-house media, emerging media technologies like AI, and much more.
Visit the ANA for more information.
Alphonso is pleased to host the Thought Leader Forum during TVB’s Alt Forward Conference, where our Vice President of Local Solutions, Chaitanya Upadhyay, will moderate a session on cross-platform measurement and attribution. Joined by panelists Jessica Daigle (TEGNA), Brett Hughes (Net Conversion) and Karine McMaster (Amplifi US | Dentsu), the group will discuss the state of local measurement and attribution for TV & OTT, how the pandemic has impacted measurement and the key elements and emerging best practices for a successful future.
Visit TVB to register.
Fall TV 2020 Audience Measurement Summit: The Great Measurement Debate
Friday, October 2 at 8:35am PT/11:35am ET
Alphonso joins this year’s all virtual Audience Measurement Summit, which brings together industry leaders as they redefine how audiences are measured, content is evaluated and advertising is justified in today’s dynamic and historically disruptive times.
During a panel session moderated by Tom Weiss (Deductive), Alphonso’s co-founder and chief product officer Raghu Kodige, Tru Optik’s David Wiesenfeld and Parrot Analytics’ Alejandro Rojas will conjecture about the merits (and shortcomings) of the major mechanisms used to best measure viewing in the post-modern TV/video age – panel sampling, ACR, set-top data, social & more.
Register for the event today.
In Case You Missed It: TVOT’s panel on Local TV Sales: Engaging with Local Businesses and Local Consumers
Alphonso’s co-founder and chief product officer, Raghu Kodige,joined industry leaders last week from comScore, Magid, and Sinclair Broadcast during a panel discussion at TVOT LIVE! Virtual Leadership Congress to address how to engage with local businesses and consumers during these challenging times.