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We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like.

Following opening remarks from Adweek Editorial Director James Cooper, Mastercard’s Jay Sears, Group Head, SVP, Mastercard Ad Intelligence, will kick things into gear with a keynote. Next up will be a panel focused on innovations in closed-loop attribution for TV ads moderated by Adweek’s Chris Ariens. Joining Chris will be Ed Gaffney, Director, Implementation Research and Marketplace Analytics, GroupM North America, Alphonso Co-founder and Chief Product Officer Raghu Kodige, NBCUniversal’s Kavita Vazirani, EVP, Strategic Insights and Analytics, and Lauren Weiner, CEO of Tremor Video DSP.

Viacom’s Bryson Gordon, EVP, Advanced Advertising, will then join Adweek Technology Editor Josh Sternberg for a fireside chat; and Alphonso Co-founder and CEO Ashish Chordia will bring it to a close with an overview of some of the latest technology for TV ad measurement and attribution.

Looking forward to seeing everyone! We’ll share more about the event here in the days following.