Good news for local advertisers today as Alphonso and TEGNA have announced a renewed and expanded partnership agreement. The agreement brings Alphonso Local’s industry-leading data capabilities to all of Premion, TEGNA’s OTT and CTV advertising division. With the update, local ad sellers will be able to provide clients with improved, granular measurement and attribution functions, driving greater understanding and performance for local TV and OTT campaigns.
Local TV campaigns have become a priority as pandemic recovery continues, as Alphonso CEO Ashish Chordia points out: “As different markets in various states now begin to re-open their local economies, local TV and OTT measurement becomes increasingly important. As more brands increase their investment in TV in the coming months, TEGNA can help them make data-driven decisions to optimize ROI from every TV ad dollar.”
Read the full press release to learn more about the agreement. You can also read today’s pieces about the deal in Broadcasting+Cable and RBR+TVBR. To learn more about how Alphonso can deliver the TV and OTT audience insights you need to create more effective campaigns, talk with one of our experts.