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CBS Television Stations has become the latest member of Alphonso Local’s growing customer family of major station groups and O&Os, Alphonso announced today. The partnership will allow all 17 of CBS’ owned stations across the country to deliver improved attribution to their customers, helping advertisers to better understand the effectiveness of local TV campaigns in driving business results.
Julio Marenghi, President, Sales for CBS Television stations, said it was “…time for a more contemporary approach to help our clients match our audiences with their marketing goals. Today’s marketing success demands more precise measurement and Alphonso addresses that for our stations and clients.”
Alphonso Local’s continued adoption is proving the value to advertisers of modernized attribution for TV campaigns. To learn more about how Alphonso can deliver the TV and OTT audience insights you need to create more effective campaigns, talk with one of our experts.