Through these agreements, Alphonso Video AI technology for real-time TV ad and content indexing will be embedded in millions of new smart TVs shipped in the US and abroad; and deployed via over-the-air activation in TVs already in market. These agreements build on Alphonso’s current footprint of over 15 million opted-in U.S. households, inclusive of data from brands such as Sharp, Hisense, Toshiba, LG, and Tivo.
On the local TV measurement front, new partners, CBS Broadcasting and Cox Media Group are both now on board with Alphonso Local, the widely adopted closed-loop attribution standard used by many of the leading broadcast station groups in the U.S.
Today’s announcements show again how important it is for advertisers to access and understand comprehensive TV viewership data that provides granular details on TV ad efficacy, down to the individual creative level. To learn more about how Alphonso can deliver TV and OTT ad and audience insights for your brand, talk to one of our experts.