Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all[…]
This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven[…]
Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV[…]
We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with[…]
by TS Kelly, SVP Research, Alphonso Political leanings are somewhat easy to spot among the US cable news outlets – there’s no arguing that MSNBC leans progressive, Fox News conservative and CNN more moderate. The brands advertising on each news[…]
by TS Kelly, SVP Research Alphonso While the fourth quarter is typically a crowded field among perfume heavyweights, a select few brands look to Valentine’s Day to romance new customers. Dior and Chanel were the strongest scents by far among[…]
The biggest TV event of the year will be upon us soon. 110M+ viewers will be watching exceptionally creative commercials specifically made for the big game, and sold at $5 million per spot. Many watch the game just for the[…]
Over the past week there has been media interest in Alphonso automated content recognition (ACR) technology. An important component of our work in this area is our commitment to consumer privacy and choice. We’d like to share more about how[…]
We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about:[…]
Alphonso is excited to be working with SafeGraph and others on the OpenLocate initiative announced earlier this week. Transparent collection of location data is essential to our industry, for both consmers and advertisers, and SafeGraph’s new SDK for both iOS[…]