Hosted by Reba McEntire and Darius Rucker with a live audience, ABC’s 54th Country Music Awards show garnered the highest share of viewers during the 3-hour block (8-11pm ET) on Wednesday, November 11. NBC had 4.35% the share during this[…]
Back for its fourth season on November 5, CBS’ Young Sheldon premiere tune-in was beat out by Thursday Night Football, election coverage, and reality TV programming. /Even despite the audience-pleasing cameo (no spoilers here). According to our TV audience data[…]
by Michael Mercede, vice president, Alphonso It’s long been commonplace for people to simultaneously use multiple screens to browse the web, play games, scroll through social media feeds and watch TV. Especially with few places to go during the pandemic,[…]
During its new 9 pm ET slot on Wednesdays, The Conners season 3 premiere on October 21 was up against Game 2 of the World Series on FOX, which dominated the 30 minutes in viewership. According to our latest fall TV premiere[…]
We are thrilled to be participating in some of the industry’s best (now virtual) conferences over the next few weeks: the ANA Media & Measurement Conference, the TVB Alt-Forward Conference, and theFall TV Audience Measurement Summit. We’re joining other industry thought leaders to explore[…]
The annual Fall TV of Tomorrow event is under way this week – virtually, of course. Our co-founder and chief product officer Raghu Kodige is on board, joining other top leaders in local broadcasting measurement from Sinclair, TEGNA, Meredith, and[…]
This article originally appeared in Multichannel News on August 3, 2020 Pent-up demand is obvious, but habits may have changed With the shortened Major League Baseball season underway and the reconfigured National Basketball Association season just getting started, telecasts for[…]
Download: Full Report As the books close on Q2, we took a closer look at how auto brands managed TV advertising in the pandemic-driven programming lineup. With the go-to content of live sports largely off the table, how did automakers[…]
Read: Full Press Release CBS Television Stations has become the latest member of Alphonso Local’s growing customer family of major station groups and O&Os, Alphonso announced today. The partnership will allow all 17 of CBS’ owned stations across the country[…]
Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.