This article by our CEO Ashish Chordia originally appeared in Adweek. We’re heading toward a golden age of television. Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content[…]
We’re thrilled to be extending our TV retargeting partnership with Tremor Video DSP. Our three-year partnership has produced amazing results for the top brands in the country, and we’re excited to be expanding into Canada in this next phase. Broadcasting[…]
Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all[…]
By: TS Kelly This story originally appeared in Drug Store News. Over-the-counter analgesic pain reliever tablets captured over $4 billion in sales in 2017, according to the Consumer Healthcare Products Association. Good news for brands in the category? Not so[…]
This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven[…]