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Insights

The Bottled Water Wars

Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all[…]

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Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV[…]

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Company

Alphonso ACR Technology and Consumer Choice

Over the past week there has been media interest in Alphonso automated content recognition (ACR) technology. An important component of our work in this area is our commitment to consumer privacy and choice. We’d like to share more about how[…]

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Company, Events

Meet our team at CES!

We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about:[…]

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