Following the recent protests across the nation, cable news viewership increased 14.5% during the week of May 25 compared to the week before, according to viewership from 15 million Smart TV HHs. However, weekly average watch time per household[…]
This article by our cofounder and chief product officer Raghu Kodige originally appeared in Radio & Television Business Report Introduction By Adam JacobsonJune 16, 2020 Broadcast television programming is structured, like time itself, in a linear fashion. That, of course,[…]
Today we hosted the ninth session of our weekly webinar series. For this session, our Chief Product Officer, Raghu Kodige took a deep dive into cable news. We also took a look at which programs are driving the consistently increased[…]
Today we hosted the eighth session of our weekly webinar series. For this session, our Chief Growth Officer, Ashish Baldua explored how different TV audience segments are responding to the pandemic. We were also joined by Jon Stewart, VP Measurement of[…]
During another month without live sports, average sports fans were found watching the virtual NFL draft on ABC and NBC’s Nightly News with Lester Holt in the last two weeks of April, according to viewership trends from 15 million HHs.[…]
Today we hosted the seventh of our weekly webinar series. For this session, our Chief Product Officer, Raghu Kodige gave a brief presentation on the COVID-19 TV trends data, with a special look into sports and related programming. We also[…]
Today we hosted the sixth of our weekly webinar series, this time exploring the formation of new shopping and purchase habits as a result of quarantine and discussed how CPG brands can maximise their media investments durin the pandemic. Over[…]
Broadcast TV – which includes news, national shows and syndicated shows – had fairly high viewership throughout the month of February, with Super Bowl Sunday on Feb. 2 highlighting its peak, according to 15 million smart-TV HHs. The next increase[…]
An analysis from 15 million smart-TV HHs shows that, following a spike in mid-March, local news continued to maintain viewership throughout mid-April, indicating that many people were seeking information on what was going on in their communities. When looking at[…]
It’s been a dry season for sports programming, to put it mildly, and sports fans were yearning for new content. According to our viewership analysis of the 2020 NFL draft, based on TV data from 15 million smart-TV households, those[…]