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Join Alphonso at These Industry Events!

We are thrilled to be participating in some of the industry’s best (now virtual) conferences over the next few weeks: the ANA Media & Measurement Conference, the TVB Alt-Forward Conference, and theFall TV Audience Measurement Summit. We’re joining other industry thought leaders to explore[…]

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Talking Local at TVOT Live!

The annual Fall TV of Tomorrow event is under way this week – virtually, of course. Our co-founder and chief product officer Raghu Kodige is on board, joining other top leaders in local broadcasting measurement from Sinclair, TEGNA, Meredith, and[…]

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Return of Sports Isn’t Necessarily a Slam Dunk

This article originally appeared in Multichannel News on August 3, 2020 Pent-up demand is obvious, but habits may have changed With the shortened Major League Baseball season underway and the reconfigured National Basketball Association season just getting started, tele­casts for[…]

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TV Ad Insights: Auto Brands in Q2

Download: Full Report As the books close on Q2, we took a closer look at how auto brands managed TV advertising in the pandemic-driven programming lineup. With the go-to content of live sports largely off the table, how did automakers[…]

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News: CBS Television Stations Select Alphonso Local

Read: Full Press Release CBS Television Stations has become the latest member of Alphonso Local’s growing customer family of major station groups and O&Os, Alphonso announced today. The partnership will allow all 17 of CBS’ owned stations across the country[…]

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Report: U.S. Television Audience Index

Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.

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