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Interviews

Mark Gall on TV-to-Mobile Retargeting

At 4A’s Transformation in Los Angeles this spring, Alphonso Chief Revenue Officer Mark Gall sat down with Beet.TV’s Andy Plesser to talk about our TV-to-mobile retargeting service, and the introduction of Alphonso Insights for real-time TV ad analytics and attribution.[…]

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Company

Alphonso is growing, and fast!

We’re looking for experts in data science, computer science, math, engineering, and statistics. Or maybe you want to apply your business or sales chops to one of the most exciting industries there is: TV (admit it, you watch a lot[…]

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News Coverage

Trump vs. Hillary -- Must See

Presidential Debate 9/26/2016 The first of the highly anticipated debates between Donald Trump and Hillary was “Must See” viewing for most of America on Monday Night. Using our deterministic device-based measurement, Alphonso has compiled audience insights around this historic event.[…]

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News Coverage

New Low for Emmy's

2016 Emmy Awards September 18, 2016 With data from our deterministic universe of 30MM US HH’s, Alphonso looked at the recent Sunday’s Emmy Awards.  This year’s Emmy’s performance continued the trend of declining live linear viewing – especially among Millennials.[…]

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News Coverage

Who Doesn't Love a Little Secret?

Its that time of the year, and our research team found that amongst December specials, so far, the Victoria’s Secret Fashion Show has taken the cake in terms of viewership numbers. Though TV audience numbers have declined compared to last[…]

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TV Data Insights

The Rule of Thumb. Maybe?

Let’s go back to Advertising 101. If it’s good content, there will be relevance. If there is relevance then engagement follows. All in an ideal world, of course. But how do you measure that engagement?  Or this considered viewability? Does[…]

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