2016 Emmy Awards September 18, 2016 With data from our deterministic universe of 30MM US HH’s, Alphonso looked at the recent Sunday’s Emmy Awards. This year’s Emmy’s performance continued the trend of declining live linear viewing – especially among Millennials.[…]
Its that time of the year, and our research team found that amongst December specials, so far, the Victoria’s Secret Fashion Show has taken the cake in terms of viewership numbers. Though TV audience numbers have declined compared to last[…]
Last month, IAB developed an interesting infographic on mobile video trends. While much of the data was predictable, there were a few points that we wanted to expand on: Twenty percent of users in the US consume long-form content on mobile devices: Given[…]
Recently, there was an article citing that Netflix will fall from 85 percent to 50 percent of the market in 2018, yielding ground to the various OTT players that are popping up with regularity. Alphonso does not contest the fact that[…]
It is mid-2015 and TV is shaking up like never before. Content is being unlocked. Tablets, phablets and mobile devices proliferate and saturate the market. Consumer demands of what they want to watch, where they want to watch, when they[…]
Let’s go back to Advertising 101. If it’s good content, there will be relevance. If there is relevance then engagement follows. All in an ideal world, of course. But how do you measure that engagement? Or this considered viewability? Does[…]