U.S. Department of Commerce Issues Privacy Shield Certification to TV Data Company Alphonso
October 25, 2018
Verifies Alphonso’s Strict Compliance with Privacy Best Practices
TV data company Alphonso announced today that it has been Privacy Shield-certified by the U.S. Department of Commerce. Privacy Shield provides a framework that allows companies to transfer data to and from the European Union in full compliance with the EU’s newly revised General Data Protection Regulation (“GDPR”). To become certified, companies must demonstrate that they have all of the policies and practices in place to be fully compliant with GDPR. At the time of its certification, Alphonso is the only company offering TV-to-digital retargeting or real-time TV ad analytics to be granted Privacy Shield certification.
“By taking the extra step of becoming certified, all of our clients and partners can be confident that we have a verified solution in place to meet privacy requirements,” said Ashish Chordia, chief executive officer and co-founder, Alphonso. “Privacy Shield certification is the next step in our goal to not only be transparent about our privacy practices, but to also be an industry leader in privacy best practices.”
To learn more about Privacy Shield, see https://www.privacyshield.gov.
Alphonso is a TV data company with the industry’s largest TV viewership footprint. It is the market leader in providing brands and agencies with real-time, self-serve TV ad campaign measurement and attribution. The company enables its clients to reach and measure verified TV audiences across all screens. Brands work with Alphonso to amplify their TV spend on digital, and to connect the dots between TV ad exposures and real business results, such as foot traffic and sales, to better understand return on ad spend (ROAS).
With automatic content recognition (ACR) technology embedded in tens of millions of hardware and software products, including smart TVs, TV chipsets, mobile apps, and other connected living room devices, Alphonso understands what programming and advertising people watch on TV. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to help its customers understand the true impact of TV advertising. To learn more, visit www.alphonso.tv.
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