A study of how Alphonso helped a direct-to-consumer brand improve its visitation rate and get incremental reach from OTT.
See how Alphonso enabled a major e-commerce brand to drive down cost per acquisition (CPA) to their website by 51% through frequency capping and the elimination of non-performing airings.
TV-to-Mobile App Attribution
A look at how a leading mobile lifestyle app company leveraged Alphonso Insights to improve return on ad spend (ROAS) and reduce its cost-per-install (CPI) from $7 to $2.
See how a major quick-service-restaurant (QSR) brand used Alphonso to help understand their ideal ad frequency and improve visits to their store.
An online betting company leveraged Alphonso Insights to make significant optimizations based on creative performance analysis to increase visits to their website.
How TV Drives Website Visits
A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.
Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases
A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.
Super Bowl 2018 Ad Attribution Reports: Location
A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.
Super Bowl 2018 Ad Attribution Reports: TV Tune-In
A look into our Super Bowl LII Attribution Reports for TV Tune-In, including The Tonight Show with Jimmy Fallon, This is Us, and The Winter Olympics Opening Ceremony.
Retail Advertiser Case Study
See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.
CPG Brand Case Study
See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.
Travel Brand Case Study
An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.
Big-Box Retailer Case Study
A study of a TV retargeting campaign for a major U.S. big-box retailer. See how Alphonso helped them gain share of voice by targeting key markets on digital.