Skip to main content

Resources

Case Studies

  • OTT Measurement

    A study of how Alphonso helped a direct-to-consumer brand improve its visitation rate and get incremental reach from OTT.

  • TV-to-Website Attribution

    See how Alphonso enabled a major e-commerce brand to drive down cost per acquisition (CPA) to their website by 51% through frequency capping and the elimination of non-performing airings.

  • TV-to-Mobile App Attribution

    A look at how a leading mobile lifestyle app company leveraged Alphonso Insights to improve return on ad spend (ROAS) and reduce its cost-per-install (CPI) from $7 to $2.

  • TV-to-Location Attribution

    See how a major quick-service-restaurant (QSR) brand used Alphonso to help understand their ideal ad frequency and improve visits to their store.

  • Creative Resonance

    An online betting company leveraged Alphonso Insights to make significant optimizations based on creative performance analysis to increase visits to their website.

  • How TV Drives Website Visits

    A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.

  • Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases

    A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.

  • Super Bowl 2018 Ad Attribution Reports: Location

    A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.

  • Super Bowl 2018 Ad Attribution Reports: TV Tune-In

    A look into our Super Bowl LII Attribution Reports for TV Tune-In, including The Tonight Show with Jimmy Fallon, This is Us, and The Winter Olympics Opening Ceremony.

  • Retail Advertiser Case Study

    See how a major U.S. retail advertiser took on its entire category amplifying its TV spend and conquesting its competitors across web and mobile.

  • CPG Brand Case Study

    See how a major CPG brand conquested its competitors using our TV-to-digital retargeting services. TV ad analytics from Alphonso Insights informed the campaign strategy.

  • Travel Brand Case Study

    An overview of a TV retargeting campaign conducted for one of the top travel sites in the U.S, who was being outspent 3-to-1 on TV by their top competitors.

  • Big-Box Retailer Case Study

    A study of a TV retargeting campaign for a major U.S. big-box retailer. See how Alphonso helped them gain share of voice by targeting key markets on digital.