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  • TV Ad Insights: Auto Brands, Q2 2020

  • Alphonso TV Audience Index: July 2020

    Linear TV & OTT audience and ad trends for the fist half of 2020.

  • A Fast & Furious Quarter: Auto Brands, Q1 2020

  • Unlimited (TV) Data: Telecom Brands, Q4 2019

  • Soda-Licious Data:
 Soft Drink Brands, Q4 2019

  • Television With a Twist: Spirit Brands, Q4 2019

  • Television on Tap: Beer Brands, Q4 2019

  • The Secret Ingredients: Chicken Chains, Q4 2019

  • On a Roll: Sandwich Chains, Q4 2019

  • Fresh Off The Grill: Burger Chains, Q4 2019

  • Slice, Slice Baby: Pizza Chains, Q4 2019

  • Food for Thought: Casual Dining, Q4 2019

    Which casual dining brand took the lead with $25.8M spend in Q4, controlling 22.6% of total SOV?

  • Money, Money, Money! Retail Banks, Q4 2019

    Find out which retails banks splashed the cash on TV advertising in Q4, 2019.

  • TV Ad Insights: The 2019 Year in Review

    We take a look back at 2019 to find out which brands, categories & shows came out on top for TV ad spend.

  • TV Ad Insights: Holiday Shopping 2019

    Explore how the TV ad spend trends stacked up over the Black Friday & Cyber Monday holiday weekend.

  • The Big Unboxing: Meal Kits TV Ad Insights Q1-Q3 2019

    Find out which meal kit brands roasted the competition for TV Ad spend between Q1-Q3 2019.

  • Must-Sea TV: Cruise Liners TV Ad Insights Report Q3 2019

    Find out which cruise liners ruled the seas to lead the fleet for TV Ad spend in Q3 2019.

  • These Airlines Are Soaring. Q2 2019 TV Ad Insights Report

    Find out which airlines battled to come out on top for TV Ad spend in Q2 2019.

  • Diners, Drive-Ins & Data: QSR TV Ad Insights eBook

    We take a deep (dish) dive into Q1’s TV ad insights to find out which QSR brands came out on top!

  • Sandwiches On a Roll. QSR Spotlight: Sandwich Chains

    Find out which sandwich chains are spending the most “bread” on the national TV scene.

  • The Not-So-Little Chicken. QSR Spotlight: Chicken Chains

    Find out which national chicken chains cluck louder when it comes to TV ad spend.

  • Where’s the Beef in TV Ads? QSR Spotlight: Burger Chains

    Find out which national burger chains are looking to unseat one of the national TV leaders.

  • Once Upon a Mattress: The Battle for Bedroom SOV

    No rest for the weary! Find out who the leading spenders are among mattress brands in Q1 ’19.

  • Chevrolet & Toyota in the Driver’s Seat, Ford in Hot Pursuit

    Find out which auto brands drove over half of all Q1 spend at $1.03B.

  • Say Cheese: Slicing & Dicing TV’s Pizza Ads

    Discover which pizza brand comes out on top, outspending its nearest competitor by over 100%.

  • Gecko Attacks, Flo Fight Back: Insurance Ad Trends

    Which two insurance brands led the pack in ad spend by almost 50% of the total category?

  • Midseason Look-Back: Promotional Brief

    A look back at the promotional strategies broadcast networks have taken for some of the season’s top shows.

  • Ad Intelligence Brief: Entertainment, Fall TV

    Which networks & shows garner the most loyal viewing audiences?

  • Ad Intelligence Brief: Automotive

    A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?

  • Special TV Data Report: Time-Shifting

    An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing.