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Resources

Videos

  • Burger Chains (Bite Sized Insights)

    A 45-second overview of our QSR spotlight report on Burger Chains. See the full report in the “TV Ad Insights Reports” section.

  • 2019 Billboards Music Awards (Bite Sized Insights)

    A 45-second glimpse at insights from our Billboards Music Awards Viewership report.

  • TV Ad Trends: Automotive (Bite Sized Insights)

    A short overview of our Q1 ’19 Auto report. See “TV Insights Reports” section for the full report.

  • Once Upon a Mattress: The Battle for Bedroom SOV (Bite Sized Insights)

    A short sizzle about our Q1 ’19 Mattress Brands report. See “TV Insights Reports” section for the full report.

  • Alphonso Summary

    A 30-second overview of Alphonso TV data.

  • What are the consumer benefits of ACR?

    Raghu Kodige on how ACR is beneficial for consumers.

  • Can Alphonso measure viewability of ads?

    Raghu Kodige on how Alphonso measures viewability of ads.

  • Where is Alphonso’s ACR distributed?

    Raghu Kodige on where Alphonso’s ACR is distributed.

  • What’s the difference between audio ACR and video ACR?

    Raghu Kodige explaining the differences between audio ACR and video ACR.

  • Can Alphonso help brands with omnichannel attribution?

    Raghu Kodige on how Alphonso can help brands with omnichannel attribution.

  • How does Alphonso collect viewership data?

    Raghu Kodige explains how Alphonso collects viewership data.

  • How does Alphonso create it’s device graph?

    Raghu Kodige explains the process which Alphonso uses to create it’s device graph.

  • Can Alphonso help with multi-touch attribution?

    Ashish Baldua explains how Alphonso can help with multi-touch attribution.

  • How does Alphonso collect TV data?

    Ashish Baldua explains how Alphonso collects TV data.

  • How does TV data inform media planning?

    Ashish Baldua explains how TV data informs media planning.

  • How does TV data power closed-loop attribution?

    Ashish Baldua explains how TV data powers closed-loop attribution.

  • What does it mean to be a TV data company?

    Ashish Baldua explains what it means to be a TV data company.

  • What kind of location data does Alphonso use for attribution?

    Ashish Baldua explains what kind of location data Alphonso uses for attribution.

  • What is Alphonso’s approach to privacy?

    Raghu Kodige on Alphonso’s approach to privacy.

  • How is TV measurement changing?

    Sandeep Beotra explains how TV measurement is changing over time.

  • Can Alphonso target OTT audiences?

    Mark Gall explains how Alphonso can target OTT audiences.

  • Can Alphonso target viewers of premium paid TV networks and OTT services?

    Mark Gall explains how Alphonso targets viewers of premium paid TV networks and OTT services.

  • Can Alphonso work with local station groups on multi-touch attribution?

    Chaitanya Upadhyay explains how Alphonso works with local station groups on multi-touch attribution.

  • Does Alphonso measurement and retargeting work for local markets?

    Chaitanya Upadhyay on Alphonso measurement and retargeting for local markets.

  • How many local markets does Alphonso measure?

    Chaitanya Upadhyay explains how many local markets Alphonso measures.

  • What kind of attribution is available for local markets?

    Chaitanya Upadhyay explains the kind of attribution that is available for local markets.

  • ACR beyond the living room

    John Gee explains how Alphonso’s ACR technology will be available beyond the living room.

  • How does working with Alphonso benefit OEMs?

    John Gee explains how working with Alphonso is beneficial for OEMs.

  • The Alphonso audience dashboard for OEMs

    John Gee on the Alphonso audience dashboard for OEMs.

  • The Alphonso recommendations engine for OEMs

    John Gee on the Alphonso recommendations engine for OEMs.

  • Mark Gall and Matt Spiegel @ Cannes Lions

    Our CRO Mark Gall is interviewed by Matt Spiegel at Cannes Lions on Alphonso.

  • Raghu Kodige on Alphonso

    Alphonso’s founder and CPO Raghu Kodige answers a few questions about our approach to tackling problems for advertisers.