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Resources

  • Creative Resonance White Paper

    Understanding audience engagement for TV ads.

  • TV & The COVID-19 Trends Report – May 20, 2020 Edition

  • Closed-Loop Attribution for TV and OTT, and the Myth of Spike Analysis

  • TV & The COVID-19 Trends Report – May 13, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • TV & The COVID-19 Trends Report – April 15, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • TV & The COVID-19 Trends Report – April 8, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • TV & The COVID-19 Trends Report – March 31, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • An Introduction to Multi-Touch Attribution Across TV, OTT & Digital

    In this guide, we explore the benefits of MTA for TV, OTT and digital, and why it’s a necessity for modern TV advertisers.