Today we hosted the sixth of our weekly webinar series, this time exploring the formation of new shopping and purchase habits as a result of quarantine and discussed how CPG brands can maximise their media investments durin the pandemic. Over the past few weeks, we’ve discussed migrating audiences, the fallout from canceled or postponed programming across sports and scripted television, fresh approaches to creatives addressing new needs, shifts in viewership, and much more.
For today’s webinar, we were joined by President of IRI Media Center of Excellence, Nishat Mehta as our guest speaker. Nishat was joined by Alphonso’s Chief Growth Officer, Ashish Baldua for the discussion.
You can watch the full video from the webinar here:
Stay safe, stay healthy and enjoy the video.