Today we kicked off our weekly webinar series, discussing the ramifications of the pandemic on the media industry. We’re taking a look at migrating audiences, the fallout from canceled or postponed programming across sports and scripted television, fresh approaches to creatives addressing new needs, shifts in viewership, and much more.
For our first event in the series, we were graced with Jane Clarke as our guest speaker; Jane is the CEO and Managing Director for the Coalition for Innovative Media Measurement, who joined our cofounder Raghu Kodige for the discussion. Here is the full video from the webinar.
If you missed today’s you can sign up for the rest of the series; our next guest is media industry expert Anne Hunter, formerly of Kantar and comScore, who will be joined by Alphonso Chief Growth Officer Ashish Baldua to dig deeper into the most current trends resulting from the pandemic. Stay healthy and enjoy the video.