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Careers at Alphonso

Digital Marketing & Demand Generation Lead

Locations: New York

 

Alphonso is looking for a self-starting, creative, and analytical Digital Marketing and Demand Generation lead to own all aspects of digital marketing (marketing automation, digital advertising, inbound/outbound demand generation activities and search-related initiatives). Marketo expertise is required.

Your role will be to support aggressive growth initiatives, in sync with a growing sales team servicing media agencies and brands with software and services for the amplification and measurement of TV advertising.  This is a high-impact position.

You will own and drive new customer acquisition (mapping monthly & quarterly MQL’s to sales goals), digital marketing, and email campaigns. You will oversee day-to-day operation of marketing automation processes and tool (Marketo and its integration with Salesforce). You will capture and analyze key metrics by providing post-campaign analysis to optimize performance and ROI for marketing programs and sales initiatives

Responsibilities:

  • Manage and optimize Marketo including nurture programs, communication schedules, lead scoring, and reporting/analysis.
  • Define and manage campaigns including rules, scoring, multi-touch nurture, profiling, segmentation, workflows and reporting.
  • Work with a associates in creative and content to define and create effective email campaigns.
  • Define and manage marketing infrastructures, own the database. Drive & optimize lead-generation across search, email, web and advertising.
  • Monitor programs and review metrics using tools such as Marketo, SFDC, Google Analytics and others.

Requirements & Qualifications:

  • Marketo Certification preferred
  • 5+ years of experience in B2B marketing operations and demand generation
  • Extensive hands-on experience all outbound and inbound activities, and lead nurturing programs
  • Strong organizational skills: Excellent project management skills and an ability to work on multiple projects at once. A master at prioritizing. An independent problem solver who is most comfortable under pressure.

To apply, send your resume to careers@alphonso.tv.

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