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Data Science, TV Data Insights

Understanding Household TV Viewing Behavior: How Many Unique Networks Does a Household Watch in a Month?

by Dawnis Chow @ Alphonso Data Science April 18, 2019 We humans are creatures of habit. It’s no surprise that these habits become evident in TV viewing data, allowing us to discern the personality of TV-watching households. Here we explore month-to-month consistency in the number of unique networks watched by viewers. We can see that households fall into distinct classes based on their behavior. In order to study the robustness of TV watching behavior over[…]

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