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Mark Gall on TV-to-Mobile Retargeting

At 4A’s Transformation in Los Angeles this spring, Alphonso Chief Revenue Officer Mark Gall sat down with Beet.TV’s Andy Plesser to talk about our TV-to-mobile retargeting service, and the introduction of Alphonso Insights for real-time TV ad analytics and attribution. Explore Alphonso Insights for yourself at View real-time analytics on live and historical ad campaigns for any brand or category, compare competitive ad sets, and create self-serve attribution reports.

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