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News Coverage

Trump vs. Hillary -- Must See

Presidential Debate 9/26/2016 The first of the highly anticipated debates between Donald Trump and Hillary was “Must See” viewing for most of America on Monday Night. Using our deterministic device-based measurement, Alphonso has compiled audience insights around this historic event.[…]

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News Coverage

New Low for Emmy's

2016 Emmy Awards September 18, 2016 With data from our deterministic universe of 30MM US HH’s, Alphonso looked at the recent Sunday’s Emmy Awards.  This year’s Emmy’s performance continued the trend of declining live linear viewing – especially among Millennials.[…]

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News Coverage

Who Doesn't Love a Little Secret?

Its that time of the year, and our research team found that amongst December specials, so far, the Victoria’s Secret Fashion Show has taken the cake in terms of viewership numbers. Though TV audience numbers have declined compared to last[…]

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