TV Tentpole Event Reports
2019 American Music Awards
Check out our insights from the American Music Awards and find out the favorite cable and network programs among viewers and more!
2019 NFL Midseason
Which networks attracted the most NFL viewers so far this season, which teams were the most popular and which brands drove the most outcomes with their NFL TV spots?
2019 Country Music Awards
A look at TV ad insights from this year’s CMAs, plus find out which US states had the most love for country music.
2019 Triple Crown Horse Racing
A dive into the viewership trends for this year’s Triple Crown. Which three markets had the most love for the races?
2019 CMT Music Awards
Audience insights for the 2019 CMT Awards. Find out the favorite cable and network programs among viewers and more!
2019 Billboard Music Awards
A look at audience insights from this year’s BBMAs, plus find out which US markets came out in force for Taylor Swift.
TV Ad Insights Reports
An Introduction to Multi-Touch Attribution Across TV, OTT & Digital
In this guide, we explore the benefits of MTA for TV, OTT and digital, and why it’s a necessity for modern TV advertisers.
A study of how Alphonso helped a direct-to-consumer brand improve its visitation rate and get incremental reach from OTT.
See how Alphonso enabled a major e-commerce brand to drive down cost per acquisition (CPA) to their website by 51% through frequency capping and the elimination of non-performing airings.
TV-to-Mobile App Attribution
A look at how a leading mobile lifestyle app company leveraged Alphonso Insights to improve return on ad spend (ROAS) and reduce its cost-per-install (CPI) from $7 to $2.
See how a major quick-service-restaurant (QSR) brand used Alphonso to help understand their ideal ad frequency and improve visits to their store.
An online betting company leveraged Alphonso Insights to make significant optimizations based on creative performance analysis to increase visits to their website.
How TV Drives Website Visits
A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.
Connecting TV Ad Exposures to Store Visits
Alphonso is joined by data intelligence partner, PlaceIQ and joint customer, TEGNA to discuss location attribution.
Webinar: Navigating EU Privacy
In this 60-minute webinar, Alphonso is joined by privacy lawyers and experts from across the EU to discuss the state of privacy.
Webinar: Navigating CCPA
In this 60-minute webinar, Alphonso is joined by privacy lawyers and experts to discuss the upcoming CCPA law.
Alphonso Indexing Process
How Our Video AI Powers Alphonso’s Ad Indexing Process.
Alphonso Products Overview
An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.
Burger Chains (Bite Sized Insights)
A 45-second overview of our QSR spotlight report on Burger Chains. See the full report in the “TV Ad Insights Reports” section.
2019 Billboards Music Awards (Bite Sized Insights)
A 45-second glimpse at insights from our Billboards Music Awards Viewership report.
TV Ad Trends: Automotive (Bite Sized Insights)
A short overview of our Q1 ’19 Auto report. See “TV Insights Reports” section for the full report.
Once Upon a Mattress: The Battle for Bedroom SOV (Bite Sized Insights)
A short sizzle about our Q1 ’19 Mattress Brands report. See “TV Insights Reports” section for the full report.
A 30-second overview of Alphonso TV data.
What are the consumer benefits of ACR?
Raghu Kodige on how ACR is beneficial for consumers.
Hot Topic: CCPA
What does CCPA mean for for agencies, marketers & technology providers?
An overview of self-serve measurement and attribution capabilities for local broadcasters
TV Data Cloud
An infographic overview of the Alphonso TV Data Cloud.
A comprehensive TV data solution for brands, agencies and networks.