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TV Tentpole Event Reports

  • 2019 American Music Awards

    Check out our insights from the American Music Awards and find out the favorite cable and network programs among viewers and more!

  • 2019 NFL Midseason

    Which networks attracted the most NFL viewers so far this season, which teams were the most popular and which brands drove the most outcomes with their NFL TV spots?

  • 2019 Country Music Awards

    A look at TV ad insights from this year’s CMAs, plus find out which US states had the most love for country music.

  • 2019 Triple Crown Horse Racing

    A dive into the viewership trends for this year’s Triple Crown. Which three markets had the most love for the races?

  • 2019 CMT Music Awards

    Audience insights for the 2019 CMT Awards. Find out the favorite cable and network programs among viewers and more!

  • 2019 Billboard Music Awards

    A look at audience insights from this year’s BBMAs, plus find out which US markets came out in force for Taylor Swift.


TV Ad Insights Reports

  • Food for Thought: Casual Dining, Q4 2019

    Which casual dining brand took the lead with $25.8M spend in Q4, controlling 22.6% of total SOV?

  • Money, Money, Money! Retail Banks, Q4 2019

    Find out which retails banks splashed the cash on TV advertising in Q4, 2019.

  • TV Ad Insights: The 2019 Year in Review

    We take a look back at 2019 to find out which brands, categories & shows came out on top for TV ad spend.

  • TV Ad Insights: Holiday Shopping 2019

    Explore how the TV ad spend trends stacked up over the Black Friday & Cyber Monday holiday weekend.

  • The Big Unboxing: Meal Kits TV Ad Insights Q1-Q3 2019

    Find out which meal kit brands roasted the competition for TV Ad spend between Q1-Q3 2019.

  • Must-Sea TV: Cruise Liners TV Ad Insights Report Q3 2019

    Find out which cruise liners ruled the seas to lead the fleet for TV Ad spend in Q3 2019.



  • An Introduction to Multi-Touch Attribution Across TV, OTT & Digital

    In this guide, we explore the benefits of MTA for TV, OTT and digital, and why it’s a necessity for modern TV advertisers.


Case Studies

  • OTT Measurement

    A study of how Alphonso helped a direct-to-consumer brand improve its visitation rate and get incremental reach from OTT.

  • TV-to-Website Attribution

    See how Alphonso enabled a major e-commerce brand to drive down cost per acquisition (CPA) to their website by 51% through frequency capping and the elimination of non-performing airings.

  • TV-to-Mobile App Attribution

    A look at how a leading mobile lifestyle app company leveraged Alphonso Insights to improve return on ad spend (ROAS) and reduce its cost-per-install (CPI) from $7 to $2.

  • TV-to-Location Attribution

    See how a major quick-service-restaurant (QSR) brand used Alphonso to help understand their ideal ad frequency and improve visits to their store.

  • Creative Resonance

    An online betting company leveraged Alphonso Insights to make significant optimizations based on creative performance analysis to increase visits to their website.

  • How TV Drives Website Visits

    A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.



  • Connecting TV Ad Exposures to Store Visits

    Alphonso is joined by data intelligence partner, PlaceIQ and joint customer, TEGNA to discuss location attribution.

  • Webinar: Navigating EU Privacy

    In this 60-minute webinar, Alphonso is joined by privacy lawyers and experts from across the EU to discuss the state of privacy.

  • Webinar: Navigating CCPA

    In this 60-minute webinar, Alphonso is joined by privacy lawyers and experts to discuss the upcoming CCPA law.



Featured Videos


Video Archives

  • Burger Chains (Bite Sized Insights)

    A 45-second overview of our QSR spotlight report on Burger Chains. See the full report in the “TV Ad Insights Reports” section.

  • 2019 Billboards Music Awards (Bite Sized Insights)

    A 45-second glimpse at insights from our Billboards Music Awards Viewership report.

  • TV Ad Trends: Automotive (Bite Sized Insights)

    A short overview of our Q1 ’19 Auto report. See “TV Insights Reports” section for the full report.

  • Once Upon a Mattress: The Battle for Bedroom SOV (Bite Sized Insights)

    A short sizzle about our Q1 ’19 Mattress Brands report. See “TV Insights Reports” section for the full report.

  • Alphonso Summary

    A 30-second overview of Alphonso TV data.

  • What are the consumer benefits of ACR?

    Raghu Kodige on how ACR is beneficial for consumers.



  • Hot Topic: CCPA

    What does CCPA mean for for agencies, marketers & technology providers?

  • Local Insights

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • TV Data Cloud

    An infographic overview of the Alphonso TV Data Cloud.

  • National Insights

    A comprehensive TV data solution for brands, agencies and networks.