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TV Ad Insights Reports

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Webinars

  • An Eye On Sports: Trends Across Sports Networks & “Replacement” Programming

    May 13, 2020

  • Applying New Behavioral Data to Media Strategies for CPG Brands

    May 6, 2020

  • Tracking Foot Traffic Trends: TV and Location Data In Action

    April 29, 2020

  • Playing it Forward: What’s the New Reality When It’s Over?

    April 22, 2020

  • Production Paralysis: Where Have All the Viewers Gone?

    April 15, 2020

  • Sweeping the TV Nation: COVID-19’s Impact on TV from Coast to Coast

    April 8, 2020

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Whitepapers

  • TV & The COVID-19 Trends Report – April 15, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • TV & The COVID-19 Trends Report – April 8, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • TV & The COVID-19 Trends Report – March 31, 2020 Edition

    Analyzing the Impact on Linear TV & OTT Trends, As It Happens

  • An Introduction to Multi-Touch Attribution Across TV, OTT & Digital

    In this guide, we explore the benefits of MTA for TV, OTT and digital, and why it’s a necessity for modern TV advertisers.

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Case Studies

  • OTT Measurement

    A study of how Alphonso helped a direct-to-consumer brand improve its visitation rate and get incremental reach from OTT.

  • TV-to-Website Attribution

    See how Alphonso enabled a major e-commerce brand to drive down cost per acquisition (CPA) to their website by 51% through frequency capping and the elimination of non-performing airings.

  • TV-to-Mobile App Attribution

    A look at how a leading mobile lifestyle app company leveraged Alphonso Insights to improve return on ad spend (ROAS) and reduce its cost-per-install (CPI) from $7 to $2.

  • TV-to-Location Attribution

    See how a major quick-service-restaurant (QSR) brand used Alphonso to help understand their ideal ad frequency and improve visits to their store.

  • Creative Resonance

    An online betting company leveraged Alphonso Insights to make significant optimizations based on creative performance analysis to increase visits to their website.

  • How TV Drives Website Visits

    A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.

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Videos

Featured Videos

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Video Archives

  • Burger Chains (Bite Sized Insights)

    A 45-second overview of our QSR spotlight report on Burger Chains. See the full report in the “TV Ad Insights Reports” section.

  • 2019 Billboards Music Awards (Bite Sized Insights)

    A 45-second glimpse at insights from our Billboards Music Awards Viewership report.

  • TV Ad Trends: Automotive (Bite Sized Insights)

    A short overview of our Q1 ’19 Auto report. See “TV Insights Reports” section for the full report.

  • Once Upon a Mattress: The Battle for Bedroom SOV (Bite Sized Insights)

    A short sizzle about our Q1 ’19 Mattress Brands report. See “TV Insights Reports” section for the full report.

  • Alphonso Summary

    A 30-second overview of Alphonso TV data.

  • How does TV data power closed-loop attribution?

    Ashish Baldua explains how TV data powers closed-loop attribution.

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Datasheets

  • Hot Topic: CCPA

    What does CCPA mean for for agencies, marketers & technology providers?

  • Local Insights

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • TV Data Cloud

    An infographic overview of the Alphonso TV Data Cloud.

  • National Insights

    A comprehensive TV data solution for brands, agencies and networks.

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TV Viewership Reports

  • 2020 NFL Draft

    The first live sporting-related event weeks shattered records for the NFL draft, get the details.

  • 2019 American Music Awards

    Check out our insights from the American Music Awards and find out the favorite cable and network programs among viewers and more!

  • 2019 NFL Midseason

    Which networks attracted the most NFL viewers so far this season, which teams were the most popular and which brands drove the most outcomes with their NFL TV spots?

  • 2019 Country Music Awards

    A look at TV ad insights from this year’s CMAs, plus find out which US states had the most love for country music.

  • 2019 Triple Crown Horse Racing

    A dive into the viewership trends for this year’s Triple Crown. Which three markets had the most love for the races?

  • 2019 CMT Music Awards

    Audience insights for the 2019 CMT Awards. Find out the favorite cable and network programs among viewers and more!

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