TV Tentpole Event Reports
2019 Triple Crown Horse Racing
A dive into the viewership trends for this year’s Triple Crown. Which three markets had the most love for the races?
2019 CMT Music Awards
Audience insights for the 2019 CMT Awards. Find out the favorite cable and network programs among viewers and more!
2019 Billboard Music Awards
A look at audience insights from this year’s BBMAs, plus find out which US markets came out in force for Taylor Swift.
2019 Masters Tournament
Viewership was down for the first three rounds, but Tiger’s championship run helped turn that around.
2018 American Music Awards
A study on the audience insights for the 2018 AMA’s. Which part of the show had the highest audience engagement?
2018 PGA Championship
A dive into the brand and audience insights for the 2018 PGA Championship which aired on CBS and TNT.
TV Ad Insights Reports
An Introduction to Multi-Touch Attribution Across TV, OTT & Digital
In this guide, we explore the benefits of MTA for TV, OTT and digital, and why it’s a necessity for modern TV advertisers.
How TV Increases Store Foot Traffic
Does targeting the viewers of your competitors increase your store foot traffic? Read how Alphonso worked with a brand to increase their store foot traffic with ad campaigns.
How TV Drives Website Visits
A case study evaluating the effectiveness of TV and online marketing in driving visits to a website.
How TV Drives App Downloads
A study of how Alphonso and Tremor Video DSP worked with a leading mobile app developer to target granular audiences derived from TV viewership data to promote app downloads.
Entertainment Case Study: Driving Tune-in
A study of how Alphonso and Tremor Video DSP worked with a major cable network to drive tune-in to a major science fiction TV series during a post-premiere lapse in viewership.
QSR Case Study – Ice Cream 2018
See how a major ice cream chain used TV data to refine targeting, drive foot traffic and measure lift across TV and digital
Casual Dining: Driving Brand Awareness
See how Alphonso enabled a major casual dining chain to increase SoV and visitation through TV-to-digital retargeting.
Connecting TV Ad Exposures to Store Visits
Alphonso is joined by data intelligence partner, PlaceIQ and joint customer, TEGNA to discuss location attribution.
Webinar: Navigating EU Privacy
In this 60-minute webinar, Alphonso is joined by privacy lawyers and experts from across the EU to discuss the state of privacy.
Webinar: Navigating CCPA
In this 60-minute webinar, Alphonso is joined by privacy lawyers and experts to discuss the upcoming CCPA law.
Alphonso Indexing Process
How Our Video AI Powers Alphonso’s Ad Indexing Process.
A 1-minute overview of the Alphonso Insights Dashboard.
Alphonso Products Overview
An animated overview explains how we put real-time TV viewership data to work for your TV ad campaigns.
Burger Chains (Bite Sized Insights)
A 45-second overview of our QSR spotlight report on Burger Chains. See the full report in the “TV Ad Insights Reports” section.
2019 Billboards Music Awards (Bite Sized Insights)
A 45-second glimpse at insights from our Billboards Music Awards Viewership report.
TV Ad Trends: Automotive (Bite Sized Insights)
A short overview of our Q1 ’19 Auto report. See “TV Insights Reports” section for the full report.
Once Upon a Mattress: The Battle for Bedroom SOV (Bite Sized Insights)
A short sizzle about our Q1 ’19 Mattress Brands report. See “TV Insights Reports” section for the full report.
Superbowl LIII TV Ad Highlights
A 1-minute overview of the TV Ad Highlights for the 53rd Superbowl.
Alphonso Summary (Short)
A 30-second overview of Alphonso TV data.
Hot Topic: CCPA
What does CCPA mean for for agencies, marketers & technology providers?
An overview of self-serve measurement and attribution capabilities for local broadcasters
TV Data Cloud
An infographic overview of the Alphonso TV Data Cloud.
Alphonso enables brands to engage with consumers one-on-one with retargeting.
A comprehensive TV data solution for brands, agencies and networks.