![]() | Pinpoint TV Audiences on Digital DevicesOur deterministic TV viewership data from 15 million households lets you target viewers of any TV ad or content, across over 100 million devices. Gain incremental reach at lower cost. Grow SoV, optimize frequency, reduce waste and maximize ROAS across TV and digital. |
Reach granular TV audiences with digital strategies that complement your TV campaigns.
Engage viewers most likely to take action. Powered by Alphonso Video AI.
No media mix is complete without at least one of these innovative strategies. Know what your customers are watching, and who your competitors are targeting. Then optimize your spend to pinpoint those viewers across the vast universe of devices.
TV RetentionAmplify and optimize TV spend Retarget viewers of your brand’s TV ads across mobile and the web, to ensure your ad is seen even if viewers are distracted from the TV. Device-level frequency extension, frequency capping, zero frequency. |
TV ConquestingSteal share of voice from your Grow SoV through granular targeting of devices exposed to your competitor’s ads. Retarget viewers of ads from any company in your category to use your competitor’s TV spend against them. |
TV Reach ExtensionExtend your TV reach dramatically Maximize campaign effectiveness across TV and digital by reaching viewers of your target networks, shows and dayparts on the web and mobile devices. Complement TV campaigns with interactive calls-to-action on digital. |
OTT Audience TargetingReach cord-cutters and premium Create custom segments for viewers of streaming services and non-ad-supported networks. Create a custom list of premium or streaming shows that resonate audiences you can’t buy on TV. |
TV Content TargetingReach audiences of any linear Engage audiences of any regular or tentpole TV event on digital. Reach viewers of any specific program on all their digital devices. Activate during the original broadcast and continue to engage viewers after. |
Video Gaming AudiencesFind active video gamers for Because our Video AI also detects video games played in the living room, gaming content providers and console makers can target only households where their games, or their competitors’ games, are played. |
![]() | Service options
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Managed ServiceAlphonso Buying Platform |
Self-ServiceProgrammatic Data |
Self-ServiceSocial |