| National TV Ad Insights:
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Linking TV exposure to visitation…
a bridge between sitting on the sofa and walking through the door.
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From TV exposure to business outcomeKnow the impact of your TV ads on web and app conversions, foot traffic, auto purchases, sku-level product sales, and more. See how your TV and digital ads work together to drive results. With TV viewership data from 15 million U.S. households, Alphonso Insights has the scale you need for granular measurement of TV ad effectiveness for both national and local campaigns. Dig deeper into closed-loop attribution for TV ads. |
The massive TV dataset Alphonso has built is a treasure trove for marketers who are looking to understand the impact of TV media. Alphonso has enabled us to understand what works and double down on that.
| Where are your ad dollars being spent?Get granular details on airings, share of voice, spend, reach and frequency, viewability, and more. See which networks, shows and dayparts work best with your target audience. Compare your reach and performance against competitors, or your entire category. |
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Which audiences are you reaching?Understand the demographic profile of your exposed audience. Are you hitting your target? What are your competitors doing differently? View demographics for every brand in your category. |
| How do your creatives stack up?There’s no need to shoot in the dark. See how your competitors’ TV campaigns compare to yours – who is spending more, on which networks and shows. Mine our complete library of up-to-the-minute TV ad creatives to see what’s working for others in your category. Bring your TV ad analytics in house today, and have the answers at your fingertips. Why wait for reports that take too much time? |