Sandwiches On a Roll. QSR Spotlight: Sandwich Chains
Find out which sandwich chains are spending the most “bread” on the national TV scene.
The Not-So-Little Chicken. QSR Spotlight: Chicken Chains
Find out which national chicken chains cluck louder when it comes to TV ad spend.
Where’s the Beef in TV Ads? QSR Spotlight: Burger Chains
Find out which national burger chains are looking to unseat one of the national TV leaders.
Once Upon a Mattress: The Battle for Bedroom SOV
No rest for the weary! Find out who the leading spenders are among mattress brands in Q1 ’19.
Chevrolet & Toyota in the Driver’s Seat, Ford in Hot Pursuit
Find out which auto brands drove over half of all Q1 spend at $1.03B.
Say Cheese: Slicing & Dicing TV’s Pizza Ads
Discover which pizza brand comes out on top, outspending its nearest competitor by over 100%.
Gecko Attacks, Flo Fight Back: Insurance Ad Trends
Which two insurance brands led the pack in ad spend by almost 50% of the total category?
Midseason Look-Back: Promotional Brief
A look back at the promotional strategies broadcast networks have taken for some of the season’s top shows.
Ad Intelligence Brief: Entertainment, Fall TV
Which networks & shows garner the most loyal viewing audiences?
Ad Intelligence Brief: Automotive
A detailed look into the spend and strategies of the top 10 automotive ad spenders in Q2, 2017. Who spent what, when, and where?
Special TV Data Report: Time-Shifting
An analysis of the impact of time-shifting, via DVR and DVR-enabled set-top boxes, on live viewing.