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Research Papers

  • TV Tentpole Event: 2018 Indianapolis 500

    June 7, 2018

    Brand and Audience Insights from “The Greatest Spectacle in Racing.”

  • 2018 Midseason Look-Back: Promotional Brief

    May 8, 2018

    A look back at the promotional strategies broadcast networks have taken for some of the season’s top shows. How are networks promoting their hits with house ads? How can content inform media planning?

  • NCAA Final Four 2018: TV Tentpole Event Report

    April 30, 2018

    This report summarizes brand and audience analysis for the combined viewership of the 2018 NCAA Final Four and Championship games. The games aired from March 31 through April 2 on truTV, TNT, and TBS.

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Case Studies

  • Automotive Campaign Study: Brand Awareness

    A study from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. auto maker.

  • Super Bowl 2018 Ad Attribution Reports: Credit Card Purchases

    A look into our Super Bowl LII Attribution Reports for Credit Card Purchases, including H&R Block, Turbo Tax, and T-Mobile.

  • Super Bowl 2018 Ad Attribution Reports: Location

    A look into our Super Bowl LII Ad Attribution Reports for Location, including Wendy’s, Toyota, Sprint, and Pizza Hut.

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  • Alphonso Indexing Process

    An overview of Alphonso’s Indexing Process.

  • Alphonso Summary (Short)

    A 30-second overview of Alphonso TV data.

  • How does Alphonso collect viewership data?

    Raghu Kodige explains how Alphonso collects viewership data.

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  • Insights for Local Broadcasters

    May 11, 2018

    An overview of self-serve measurement and attribution capabilities for local broadcasters

  • Alphonso ACR

    July 12, 2017

    Read about the benefits of partnering with Alphonso, for OEMs and app publishers.

  • Alphonso TV Data Cloud

    June 28, 2017

    An infographic overview of the Alphonso TV Data Cloud.

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