Trusted Audience Data for TV Media
With massive scale and robust technology distribution for TV audience data collection, LG Ad Solutions provides a broad and diverse range of custom audience segments for TV retargeting.
With massive scale and robust technology distribution for TV audience data collection, LG Ad Solutions provides a broad and diverse range of custom audience segments for TV retargeting.
Sourced from from a wide range of TV brands, our anonymized data enables precise audience targeting based on various demographic, geographic, and behavioral factors. It also powers premium smart TV services including personalized discovery and recommendations, content reminders, and more.
Consumption of programming across linear and streaming channels & apps; which shows, sports, genres are watched.
TV type, streaming and other devices connected to the TV, internet and/or TV service providers present
Which paid OTT subscription services and premium pay TV channels are viewed, app loyalty, and more.
New subscriptions, service activations or cancellations, series purchased, pay-per-view frequency, and more.
Frequency of exposure to any ad creative for any brand. Frequency and engagement levels by channel, show, app, etc.
Heavy or light video gamers, gaming consoles and platforms present, games played (by brand, studio, title)
Heavy or light TV viewers, cord cutters, binge watchers, ad skippers, network and app loyalists.
Region, market, city, zip code; Geo-data for targeted activation and closed-loop attribution for foot traffic
U.S. smart TVs reporting data
Addressable Secondary Devices in the U.S.
Our Video AI works around the clock to index ads across hundreds of channels, apps and services. This enables our advertising partners to see in real time who saw their ads and where, and also who saw their competitors’ ads.
View all ads, and filter by brand or channel.
The breadth of our TV viewership data footprint, spread across several major TV and connected device brands, means we cover the broadest set of demographics, most closely aligned to the U.S. census.
Compared to other TV brands LG smart TV owners tend to be:
From exclusive inventory to in-flight attribution, learn more about the advantages of partnering with LG Ad Solutions to plan, activate, and measure advertising campaigns.
From exclusive inventory to in-flight attribution, learn more about the advantages of partnering with LG Ad Solutions to plan, activate, and measure advertising campaigns.