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Alphonso ACR Technology and Consumer Choice

Over the past week there has been media interest in Alphonso automated content recognition (ACR) technology. An important component of our work in this area is our commitment to consumer privacy and choice. We’d like to share more about how we demonstrate this commitment. For those just getting to know us, Alphonso is a TV data company that collects TV viewership data only after a consumer has provided explicit consent. This data is used to[…]

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Company, Events

Meet our team at CES!

We are returning to Encore Tower Suites in Las Vegas for CES, and we’ll have a lot of hot new TV Data-Driven solutions to show you. Book your time in the Alphonso VIP Suite now to see and learn about: Local! Local data-driven TV-to-digital retargeting and sales lift attribution for local advertising – brand new for CES The next generation of Alphonso Insights – newly integrated data sets for enriched self-service closed-loop attribution reporting, and[…]

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Rolling Out SafeGraph's OpenLocate for a More Transparent Future

Alphonso is excited to be working with SafeGraph and others on the OpenLocate initiative announced earlier this week. Transparent collection of location data is essential to our industry, for both consmers and advertisers, and SafeGraph’s new SDK for both iOS and Android is a big step toward a more transparent future. The SDK gives developers the right tools for enabling mobile apps to transparently collect and utilize location data. The initiative is supported by a[…]

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Recap #1: Alphonso and The Drum's TV Data Deep Dive

If you missed the TV Data Deep Dive during Advertising Week: We had a great event, in partnership with The Drum, where industry thought leaders from Viacom, Tivo, IRI and Horizon Media helped us dissect the state of TV data as it applies to brands today, and share some of successes and challenges each company has had while applying TV data in new ways to engage audiences. Here’s the first write-up on the event from[…]

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Company, Events, TV Data Insights

Watch our Webinar: Best Practices in TV Retargeting and Attribution

During advertising week last week, we hosted a great webinar exploring the current trends in data-driven TV advertising, and discussing how innovative brands are investing in the newest practices for TV-to-digital ad retargeting and closed-loop attribution. You can now watch the webinar at your convenience. It features IHS Markit’s media analyst Daniel Knapp, Alphonso co-founder and chief product officer Raghu Kodige, and Lauren McAndrews, director of mobile for Mobext (Havas Group). You’ll get an overview[…]

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Events

Countdown to Cannes!

It’s finally here, one of the best times of the year. The Alphonso team is off to Cannes Lions and hoping to see many of you there. We’re teaming up with MediaLink at the Carlton Hotel to host meetings, demos, networking and drinks in the Sean Connery suite each day – it’s not too late to set a meeting. We’re pleased to be part of this year’s CMO Clubhouse on Tuesday June 20th, for interactive[…]

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Events

Meet Alphonso in Cannes

Going to Cannes Lions? The Alphonso team will be hosting meetings and demos at the Carlton Hotel from June 19 – 22, with cocktails and hors d’ouevres available throughout each day. Come see the latest innovations in TV retargeting, real-time insights and attribution. Schedule a meeting with us here: http://bit.ly/2pZ7bJO

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News Coverage

Video Ad Technology Connects TV and Digital Worlds

Our SVP of Business Development John Gee sat down with nScreenMedia’s Colin Dixon in London last week, at the Connected TV World Summit, Check out John’s overview of how the Alphonso TV Data Cloud powers TV-to-digital retargeting services as well as self-serve measurement and attribution for brands, networks and agencies. Read the full article here.

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Interviews

Mark Gall on TV-to-Mobile Retargeting

At 4A’s Transformation in Los Angeles this spring, Alphonso Chief Revenue Officer Mark Gall sat down with Beet.TV’s Andy Plesser to talk about our TV-to-mobile retargeting service, and the introduction of Alphonso Insights for real-time TV ad analytics and attribution. Explore Alphonso Insights for yourself at insights.alphonso.tv. View real-time analytics on live and historical ad campaigns for any brand or category, compare competitive ad sets, and create self-serve attribution reports.

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Company

Alphonso is growing, and fast!

We’re looking for experts in data science, computer science, math, engineering, and statistics. Or maybe you want to apply your business or sales chops to one of the most exciting industries there is: TV (admit it, you watch a lot of it). If you’ve got those skills, Alphonso wants you! We are the fastest-growing TV data company, with the industry’s largest set of data on TV content and ads. We create new ways for brands[…]

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