Skip to main content

Uncategorized

World Cup 2018 Tune-In Highlights: What We're Watching

With FIFA World Cup approaching the finals, Alphonso’s research team has been combing through U.S. tune-in data for recent matches through the round of 16, uncovering some interesting trends. There is no question that big city fandom has fueled viewing. According to Alphonso data, approximately 20 percent of all viewing came from the NYC (11%) and LA (9%) markets. This was even more concentrated among Spanish-language viewing audiences (on NBC Universo and Telemundo). Nearly 30%[…]

Read more

Insights

OTC analgesic makers’ ads seek pain relief from private label

By: TS Kelly This story originally appeared in Drug Store News. Over-the-counter analgesic pain reliever tablets captured over $4 billion in sales in 2017, according to the Consumer Healthcare Products Association. Good news for brands in the category? Not so fast. Data from IRI shows that private labels took the lead over name brands last year, with aggregate sales of approximately $1.21 billion. Pardon the pun—but this is undoubtedly a major headache for big name[…]

Read more

Company

Programmatic TV Future Coming Into Focus Slowly, But Surely

This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend—less than 3% of the total television marketplace, according to[…]

Read more

Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]

Read more

TV Data Insights

Allergy Ad Spend Kicks Into Gear

By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]

Read more

Events

Adweek on Alphonso’s Executive Lab Event in NYC

Adweek published a summary on the Executive Lab Event in NYC sponsored by Alphonso.  Influential people from the top TV data companies discuss targeting and why it is so important to the industry.  The panel talks about how to improve targeting and location-based technologies so that companies are able to see how long you were in a store. Also some companies talked about how they banded together to make their own audience-targeting platform.  With more companies[…]

Read more

Company, Events

Line-Up: Mapping the Modern Audience with Adweek

We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like. Following opening remarks from Adweek Editorial Director James Cooper,[…]

Read more

TV Data Insights

AdWeek: Alphonso Data Helps Identify Which Cable Networks Bring in the Most Revenue

AdWeek’s TVNewser published an article comparing the revenue of top cable networks (Fox News, CNN, and MSNBC) from their biggest advertisers using Alphonso data. The author, Chris Ariens, analyzes well known brands’ advertisements on the top cable networks and gave an overview on how much each brand spent their advertisements.  Ariens also looked at which brands were primarily advertising on one channel and which national brands were top spenders.  It was concluded, with the help[…]

Read more

Insights, TV Data Insights

All the Brands that Fit: Favorite News Networks Among Top Advertisers

by TS Kelly, SVP Research, Alphonso Political leanings are somewhat easy to spot among the US cable news outlets – there’s no arguing that MSNBC leans progressive, Fox News conservative and CNN more moderate. The brands advertising on each news network also reveal some distinct patterns. For example, in the minds of auto brand marketers, CNN viewers drive BMWs, MSNBC folks are split between Jeeps and Cadillacs, while Fox News viewers drive their GMC trucks[…]

Read more

Company, Insights

Romancing the Customer: Top Fragrance Brands and Valentine's Day

by TS Kelly, SVP Research Alphonso While the fourth quarter is typically a crowded field among perfume heavyweights, a select few brands look to Valentine’s Day to romance new customers. Dior and Chanel were the strongest scents by far among top TV ad spenders in Q4 ’17. These two brands alone represented approximately a third of all measured TV ad spend in the category ($76.4M) for the quarter. Among the rest in the category, there[…]

Read more