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Company

Tremor Video Renews TV Retargeting Deal With Alphonso

We’re thrilled to be extending our TV retargeting partnership with Tremor Video DSP. Our three-year partnership has produced amazing results for the top brands in the country, and we’re excited to be expanding into Canada in this next phase. Broadcasting and Cable caught up with Tremor’s Ofer Druker to talk about our work together, read the full article here. Tremor’s press release is below. Tremor Video DSP, the leading programmatic video platform, today announced the[…]

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Company, Interviews

CAMPUS RECRUITING: Sample Test Questions & Topics for Business & Data Analyst Roles

For students testing with Alphonso at campus recruiting fairs in India this week, here are sample test questions and group discussion topics: Write a pseudo code to solve the following challenges. An example of a pseudo code that reads two numbers and shows the product will be as follows: Read num1 , num2 Set multi to num1*num2 Print multi” 1) Input should be time in 24 hrs format. The output should give the acute angle[…]

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Insights, TV Data Insights

Battle of the Retail Brands: How Walmart and Macy’s Competed For TV Viewers In July

by Allen Bush, CMO, Alphonso July was a big month for TV advertising in the retail industry, with big-box titans Walmart and Macy’s, which are both releasing earnings this week, making significant outlays to reach their target customers. With Alphonso TV data for both brands, we took a close look at how each spent their TV ad dollars last month. Walmart was the big buyer, spending more than three times as much as Macy’s. Over[…]

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Insights

The Bottled Water Wars

Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all in” with one commercial during the quarter, spending nearly $4.1 million on ad time – with a significant amount of airings on World Cup-related programming. There were airings on “Nightline,” “Master Chef,” and “American Idol”[…]

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Uncategorized

Cable News Watch: Top Brands on the Top Networks, Q2

Political news has been non-stop throughout the 2nd quarter of 2018 – but what does that mean in terms of dollars flowing to television newschannels? Alphonso Q2 TV insights data on CNN, Fox News, and MSNBC present a very interesting story in terms of top advertisers on the three networks. While some key television advertisers such as psoriasis drug Otzela and used car service Carvana spread their spend across the three, a handful of brands[…]

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Uncategorized

World Cup 2018 Tune-In Highlights: What We're Watching

With FIFA World Cup approaching the finals, Alphonso’s research team has been combing through U.S. tune-in data for recent matches through the round of 16, uncovering some interesting trends. There is no question that big city fandom has fueled viewing. According to Alphonso data, approximately 20 percent of all viewing came from the NYC (11%) and LA (9%) markets. This was even more concentrated among Spanish-language viewing audiences (on NBC Universo and Telemundo). Nearly 30%[…]

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Insights

OTC analgesic makers’ ads seek pain relief from private label

By: TS Kelly This story originally appeared in Drug Store News. Over-the-counter analgesic pain reliever tablets captured over $4 billion in sales in 2017, according to the Consumer Healthcare Products Association. Good news for brands in the category? Not so fast. Data from IRI shows that private labels took the lead over name brands last year, with aggregate sales of approximately $1.21 billion. Pardon the pun—but this is undoubtedly a major headache for big name[…]

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Company

Programmatic TV Future Coming Into Focus Slowly, But Surely

This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend—less than 3% of the total television marketplace, according to[…]

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Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]

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TV Data Insights

Allergy Ad Spend Kicks Into Gear

By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]

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