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Insights, TV Data Insights

Battle of the Retail Brands: How Walmart and Macy’s Competed For TV Viewers In July

by Allen Bush, CMO, Alphonso July was a big month for TV advertising in the retail industry, with big-box titans Walmart and Macy’s, which are both releasing earnings this week, making significant outlays to reach their target customers. With Alphonso TV data for both brands, we took a close look at how each spent their TV ad dollars last month. Walmart was the big buyer, spending more than three times as much as Macy’s. Over[…]

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Insights

The Bottled Water Wars

Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all in” with one commercial during the quarter, spending nearly $4.1 million on ad time – with a significant amount of airings on World Cup-related programming. There were airings on “Nightline,” “Master Chef,” and “American Idol”[…]

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Uncategorized

Cable News Watch: Top Brands on the Top Networks, Q2

Political news has been non-stop throughout the 2nd quarter of 2018 – but what does that mean in terms of dollars flowing to television newschannels? Alphonso Q2 TV insights data on CNN, Fox News, and MSNBC present a very interesting story in terms of top advertisers on the three networks. While some key television advertisers such as psoriasis drug Otzela and used car service Carvana spread their spend across the three, a handful of brands[…]

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Uncategorized

World Cup 2018 Tune-In Highlights: What We're Watching

With FIFA World Cup approaching the finals, Alphonso’s research team has been combing through U.S. tune-in data for recent matches through the round of 16, uncovering some interesting trends. There is no question that big city fandom has fueled viewing. According to Alphonso data, approximately 20 percent of all viewing came from the NYC (11%) and LA (9%) markets. This was even more concentrated among Spanish-language viewing audiences (on NBC Universo and Telemundo). Nearly 30%[…]

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Insights

OTC analgesic makers’ ads seek pain relief from private label

By: TS Kelly This story originally appeared in Drug Store News. Over-the-counter analgesic pain reliever tablets captured over $4 billion in sales in 2017, according to the Consumer Healthcare Products Association. Good news for brands in the category? Not so fast. Data from IRI shows that private labels took the lead over name brands last year, with aggregate sales of approximately $1.21 billion. Pardon the pun—but this is undoubtedly a major headache for big name[…]

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Company

Programmatic TV Future Coming Into Focus Slowly, But Surely

This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend—less than 3% of the total television marketplace, according to[…]

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Company, Events

Meet us in Cannes!

Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]

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TV Data Insights

Allergy Ad Spend Kicks Into Gear

By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]

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Events

Adweek on Alphonso’s Executive Lab Event in NYC

Adweek published a summary on the Executive Lab Event in NYC sponsored by Alphonso.  Influential people from the top TV data companies discuss targeting and why it is so important to the industry.  The panel talks about how to improve targeting and location-based technologies so that companies are able to see how long you were in a store. Also some companies talked about how they banded together to make their own audience-targeting platform.  With more companies[…]

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Company, Events

Line-Up: Mapping the Modern Audience with Adweek

We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like. Following opening remarks from Adweek Editorial Director James Cooper,[…]

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