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Self-Serve
TV Ad Insights

Digital-like measurement for National and Local TV ads.

TV AD INSIGHTS

Indexing The
TV Universe

Automation of TV Data for activation, attribution and addressable media.

VIDEO AI

Do Your TV
Ads Work?

Connect the dots between TV ad airings and business KPIs.

TV ATTRIBUTION

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“Vying to shake up TV advertising”

 

 

Our Featured Products

TV Ad Analytics

Real-time, self-serve metrics for your entire brand category. National and Local.

Multi-Touch Attribution

Connect TV ad exposures to business outcomes across TV, OTT & digital.

The New York Times

“Documenting how audiences in a rapidly changing entertainment landscape are viewing television and commercials.”

 

Video AI: The New Pulse of TV Advertising

Our patented video AI, built with advanced machine learning and computer vision, is at the core of the Alphonso TV Data Cloud. Brands, agencies and broadcasters rely on our TV Data Cloud services to power:

    • Automated TV content indexing and metadata creation
    • Real-time TV ad campaign performance monitoring
    • Deterministic TV viewership data at massive scale
    • Privacy-first data matching for closed-loop attribution
    • Custom TV audience segmentation for advanced digital targeting
    • TV data-driven media activation across mobile, web and CTV

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