Whether it was Post Malone uncontrollably thrashing a convenience store, an old man tugging at your heartstrings with memories of his deceased wife, or Bill Murray finally finding something different on Groundhog Day, this year’s Super Bowl TV ad creatives[…]
Another year has drawn to a close, and once again we find ourselves planning for the future, but also reflecting on a record year for Alphonso. I wanted to take this opportunity to thank all our partners for a great[…]
The aftershocks of Peloton’s holiday ad continued to rock the internet over the weekend. We saw a spoof on the ad on Saturday Night Live, Aviation Gin featuring a forlorn Monica Ruiiz, the star of the ad, in its own spot promoted[…]
We’re hearing from brands and agencies over and over: when working with other data & measurement companies, TV attribution just isn’t working because data match rates are too low. In other words: the smart TV sample these companies have limits[…]
TEGNA has been on a roll with TV attribution for local advertisers, helping them connect the dots between local spots and business KPI’s like visits and sales, whether online or off. The company has rolled out Alphonso-powered attribution in many[…]
We humans are creatures of habit. It’s no surprise that these habits become evident in TV viewing data, allowing us to discern the personality of TV-watching households. Here we explore month-to-month consistency in the number of unique networks watched by[…]
A message from Alphonso CEO Ashish Chordia Alphonso is aware that Samba TV, having suffered a significant defeat in court, is now trying to make lemonade out of lemons. In doing so, Samba TV is providing false or misleading information,[…]
See our Super Bowl LIII Ad Insights Center for all the metrics, brands, and creatives discussed here. With little scoring on the field, it seemed up to the advertisers to keep viewers engaged for Super Bowl LII as the Patriots[…]
This article by our CEO, Ashish Chordia, originally appeared in The Drum. Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget on the social media platform — an all-in type of[…]
This article by our SVP of Research, TS Kelly, originally appeared in Drug Store News. There’s no such thing as ordinary toothpaste. That’s one of the first things a Colgate commercial will tell you—and when it comes to toothpaste advertising,[…]