Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.
Good news for local advertisers today as Alphonso and TEGNA have announced a renewed and expanded partnership agreement. The agreement brings Alphonso Local’s industry-leading data capabilities to all of Premion, TEGNA’s OTT and CTV advertising division. With the update, local ad sellers will be able to provide clients with improved, granular measurement and attribution functions, driving greater understanding and performance for local TV and OTT campaigns.
We are pleased to announce that Variety has chosen Alphonso as its partner to document the historic changes in television viewership brought about by the COVID Crisis. Alphonso is working in partnership with Variety and its Variety Intelligence Platform (VIP+),[…]
The most diverse, nationally representative TV data set in the industry continues to grow, as we announced today new agreements with global smart TV providers Seiki and Skyworth. Through these agreements, Alphonso Video AI technology for real-time TV ad and[…]
As pandemic-related shutdowns have disrupted live sports programming, advertisers and content providers need to understand what sports fans are watching now. In our report “TV and Sports in the Time of Covid,” we share trends across sports networks, fan viewing,[…]
Following the recent protests across the nation, cable news viewership increased 14.5% during the week of May 25 compared to the week before, according to viewership from 15 million Smart TV HHs. However, weekly average watch time per household[…]
This article by our cofounder and chief product officer Raghu Kodige originally appeared in Radio & Television Business Report Introduction By Adam JacobsonJune 16, 2020 Broadcast television programming is structured, like time itself, in a linear fashion. That, of course,[…]
Today we hosted the ninth session of our weekly webinar series. For this session, our Chief Product Officer, Raghu Kodige took a deep dive into cable news. We also took a look at which programs are driving the consistently increased[…]
Today we hosted the eighth session of our weekly webinar series. For this session, our Chief Growth Officer, Ashish Baldua explored how different TV audience segments are responding to the pandemic. We were also joined by Jon Stewart, VP Measurement of[…]
During another month without live sports, average sports fans were found watching the virtual NFL draft on ABC and NBC’s Nightly News with Lester Holt in the last two weeks of April, according to viewership trends from 15 million HHs.[…]