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L'expérience utilisateur ès qualité critère sésame de réussite au sein des business | data room services

L’accueil de nombreuses clients se présente comme un pas du tout d’interaction fondamental à destination des chaland nouveaux mais aussi existants, cela a la possibilité extrêmement influer au sein de l’expérience client, la produit de sa clientèle mais aussi l’efficacité des processus travail. L’intégration d’un nouveau utilisateur a la possibilité accélérer une montée sur la solidité de nouvelles affaires, améliorer la majorité des ventes eurasiennes et consolider une récente corrélation. Inversement, cela peut sans doute[…]

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Company

Fact Over Fiction: A Rebuttal to Samba TV

A message from Alphonso CEO Ashish Chordia Alphonso is aware that Samba TV, having suffered a significant defeat in court, is now trying to make lemonade out of lemons. In doing so, Samba TV is providing false or misleading information, both privately and publicly. Over the last several years, Samba TV has been saddled with several major problems, all significant challenges to its business. First, Samba TV is losing smart TV deals to competitors
, limiting[…]

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Insights

Super Bowl LIII TV Ad Highlights: Most Viewed, Most Favorable and More

See our Super Bowl LIII Ad Insights Center for all the metrics, brands, and creatives discussed here. With little scoring on the field, it seemed up to the advertisers to keep viewers engaged for Super Bowl LII as the Patriots ultimately overcame the Rams. Many brands scored big points with the TV viewing audience, including The Washington Post at the top of the viewership chart, and beverage giants Bud Light and Pepsi providing the most[…]

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News Coverage

Direct-to-consumer brands are ushering in the age of intelligent TV buying

This article by our CEO, Ashish Chordia, originally appeared in The Drum. Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget on the social media platform — an all-in type of customer acquisition strategy for the young and ambitious. The chance to target precise slivers of largely millennial consumers would assumedly optimize DTC companies’ limited budgets while giving them traction with the influencers and those people[…]

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News Coverage

For toothpaste brands, clean teeth are just table stakes

This article by our SVP of Research, TS Kelly, originally appeared in Drug Store News. There’s no such thing as ordinary toothpaste. That’s one of the first things a Colgate commercial will tell you—and when it comes to toothpaste advertising, it’s true. Toothpaste is now a Swiss army knife problem-solver. It should do things like eliminate bacteria (so you’re ready for bear hugs), whiten (so you can let yourself swish that red wine), or reduce[…]

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News Coverage

The Future of Television Will See Massive Waves of Digitization and Data Usage

This article by our CEO Ashish Chordia originally appeared in Adweek. We’re heading toward a golden age of television. Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it’s happening again—this time with the digitization of TV. Again, content came[…]

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Company

Tremor Video Renews TV Retargeting Deal With Alphonso

We’re thrilled to be extending our TV retargeting partnership with Tremor Video DSP. Our three-year partnership has produced amazing results for the top brands in the country, and we’re excited to be expanding into Canada in this next phase. Broadcasting and Cable caught up with Tremor’s Ofer Druker to talk about our work together, read the full article here. Tremor’s press release is below. Tremor Video DSP, the leading programmatic video platform, today announced the[…]

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Company, Interviews

CAMPUS RECRUITING: Sample Test Questions & Topics for Business & Data Analyst Roles

For students testing with Alphonso at campus recruiting fairs in India this week, here are sample test questions and group discussion topics: Write a pseudo code to solve the following challenges. An example of a pseudo code that reads two numbers and shows the product will be as follows: Read num1 , num2 Set multi to num1*num2 Print multi” 1) Input should be time in 24 hrs format. The output should give the acute angle[…]

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Insights, TV Data Insights

Battle of the Retail Brands: How Walmart and Macy’s Competed For TV Viewers In July

by Allen Bush, CMO, Alphonso July was a big month for TV advertising in the retail industry, with big-box titans Walmart and Macy’s, which are both releasing earnings this week, making significant outlays to reach their target customers. With Alphonso TV data for both brands, we took a close look at how each spent their TV ad dollars last month. Walmart was the big buyer, spending more than three times as much as Macy’s. Over[…]

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Insights

The Bottled Water Wars

Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all in” with one commercial during the quarter, spending nearly $4.1 million on ad time – with a significant amount of airings on World Cup-related programming. There were airings on “Nightline,” “Master Chef,” and “American Idol”[…]

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