We humans are creatures of habit. It’s no surprise that these habits become evident in TV viewing data, allowing us to discern the personality of TV-watching households. Here we explore month-to-month consistency in the number of unique networks watched by[…]
A message from Alphonso CEO Ashish Chordia Alphonso is aware that Samba TV, having suffered a significant defeat in court, is now trying to make lemonade out of lemons. In doing so, Samba TV is providing false or misleading information,[…]
See our Super Bowl LIII Ad Insights Center for all the metrics, brands, and creatives discussed here. With little scoring on the field, it seemed up to the advertisers to keep viewers engaged for Super Bowl LII as the Patriots[…]
This article by our CEO, Ashish Chordia, originally appeared in The Drum. Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget on the social media platform — an all-in type of[…]
This article by our SVP of Research, TS Kelly, originally appeared in Drug Store News. There’s no such thing as ordinary toothpaste. That’s one of the first things a Colgate commercial will tell you—and when it comes to toothpaste advertising,[…]