In a story posted by Forbes, Adweek, and Media Post, Alphonso helps collect data on the top auto brand commercials in May. The top three brands were Chevrolet, Toyota and Kia and all together the brands spent about 32 million on advertising. They also talk a about a new type of dual advertising. A commercial in the top ten auto ad spenders for May, Infiniti QX50 partnered with the film “The Avengers: Infinity War” and the commercial[…]
By: TS Kelly This story originally appeared in Drug Store News. Over-the-counter analgesic pain reliever tablets captured over $4 billion in sales in 2017, according to the Consumer Healthcare Products Association. Good news for brands in the category? Not so fast. Data from IRI shows that private labels took the lead over name brands last year, with aggregate sales of approximately $1.21 billion. Pardon the pun—but this is undoubtedly a major headache for big name[…]
Broadcasting and Cable featured a story analyzing the viewer demographics of the first NBA finals game as well as the opening game of the NHL Stanley Cup Finals, with the help of Alphonso data. The author Jon Lafayette found that the average viewer watched 70% of the NBA basketball game but watched 47% of the NHL hockey game. Also that more and more people are streaming games like these, taking away from the total viewers[…]
Rachel Ray’s Nutrish is one of the fastest growing pet food companies. However, unlike competitors, Nutrish does not have a huge advertising budget. Mobile Marketer posted a brief summary of the finished campaign done with Alphonso, along with Tremor Video DSP, and Nielsen Catalina, to help Nutrish reach a bigger audience with little expenses. As of 2018, Nutrish is now being sold at all PetSmarts as well as PetSmart.com. After 30 days of viewers seeing the[…]
This op-ed by Alphonso CEO, Ashish Chordia, originally appeared in MediaPost. By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend—less than 3% of the total television marketplace, according to[…]
Cannes Lions is around the corner. For those of you attending the annual International Festival of Creativity, Alphonso will be returning to the Carlton Hotel this year to talk with brands about the need for better ways to engage TV audiences everywhere, and measure the true impact of TV advertising. Plan to visit us in our suite at the Carlton during your stay, to meet our team and see first-hand how Alphonso Insights, our real-time[…]
By: TS Kelly Originally appeared on Drug Store News. A sneeze is no small thing. Neither are itchy, watery eyes or a stuffy nose. Not when they are due to seasonal allergies. These symptoms translate into big dollars. In fact, a recent TMR report predicted that the demand in global allergy treatment will translate into $41.17 billion in revenue by the end of 2025 — that’s nothing to sneeze at. March is traditionally the kick-off[…]
Adweek published a summary on the Executive Lab Event in NYC sponsored by Alphonso. Influential people from the top TV data companies discuss targeting and why it is so important to the industry. The panel talks about how to improve targeting and location-based technologies so that companies are able to see how long you were in a store. Also some companies talked about how they banded together to make their own audience-targeting platform. With more companies[…]
We’re excited to help Adweek kick off its 2018 Executive Lab Series in NYC on Wednesday. Those of you who grabbed a ticket to the sold-out event are in for a great morning exploring the TV ad measurement landscape with a carefully curated selection of speakers who fit the “Mapping the Modern Audience” bill perfectly. Here’s what the event at NeueHouse Madison Square will look like. Following opening remarks from Adweek Editorial Director James Cooper,[…]
AdWeek’s TVNewser published an article comparing the revenue of top cable networks (Fox News, CNN, and MSNBC) from their biggest advertisers using Alphonso data. The author, Chris Ariens, analyzes well known brands’ advertisements on the top cable networks and gave an overview on how much each brand spent their advertisements. Ariens also looked at which brands were primarily advertising on one channel and which national brands were top spenders. It was concluded, with the help[…]
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