We are in unprecedented times. COVID-19 is the “black swan” moment the entire world could not predict. We are closely monitoring developments and responding rapidly to ensure the safety of our team members, and to continue to provide uninterrupted services[…]
Today we kicked off our weekly webinar series, discussing the ramifications of the pandemic on the media industry. We’re taking a look at migrating audiences, the fallout from canceled or postponed programming across sports and scripted television, fresh approaches to[…]
In these unprecedented times, TV is going to completely new places. Production of new programming is halted, live sports are canceled and how long this will last is uncertain. Trends are shifting every week, as sequestered families seek more information[…]
Reallocating TV ad dollars for the upended season TV is in uncharted waters. With the sudden demise of sports programming, and viewers flocking to cable news as the COVID-19 saga unfolds, TV viewership data has never been more critical. Alphonso is[…]
Whether it was Post Malone uncontrollably thrashing a convenience store, an old man tugging at your heartstrings with memories of his deceased wife, or Bill Murray finally finding something different on Groundhog Day, this year’s Super Bowl TV ad creatives[…]
Another year has drawn to a close, and once again we find ourselves planning for the future, but also reflecting on a record year for Alphonso. I wanted to take this opportunity to thank all our partners for a great[…]
The aftershocks of Peloton’s holiday ad continued to rock the internet over the weekend. We saw a spoof on the ad on Saturday Night Live, Aviation Gin featuring a forlorn Monica Ruiiz, the star of the ad, in its own spot promoted[…]
We’re hearing from brands and agencies over and over: when working with other data & measurement companies, TV attribution just isn’t working because data match rates are too low. In other words: the smart TV sample these companies have limits[…]
TEGNA has been on a roll with TV attribution for local advertisers, helping them connect the dots between local spots and business KPI’s like visits and sales, whether online or off. The company has rolled out Alphonso-powered attribution in many[…]
We humans are creatures of habit. It’s no surprise that these habits become evident in TV viewing data, allowing us to discern the personality of TV-watching households. Here we explore month-to-month consistency in the number of unique networks watched by[…]