Today we hosted the eighth session of our weekly webinar series. For this session, our Chief Growth Officer, Ashish Baldua explored how different TV audience segments are responding to the pandemic. We were also joined by Jon Stewart, VP Measurement of[…]
During another month without live sports, average sports fans were found watching the virtual NFL draft on ABC and NBC’s Nightly News with Lester Holt in the last two weeks of April, according to viewership trends from 15 million HHs.[…]
Today we hosted the seventh of our weekly webinar series. For this session, our Chief Product Officer, Raghu Kodige gave a brief presentation on the COVID-19 TV trends data, with a special look into sports and related programming. We also[…]
Today we hosted the sixth of our weekly webinar series, this time exploring the formation of new shopping and purchase habits as a result of quarantine and discussed how CPG brands can maximise their media investments durin the pandemic. Over[…]
Broadcast TV – which includes news, national shows and syndicated shows – had fairly high viewership throughout the month of February, with Super Bowl Sunday on Feb. 2 highlighting its peak, according to 15 million smart-TV HHs. The next increase[…]
An analysis from 15 million smart-TV HHs shows that, following a spike in mid-March, local news continued to maintain viewership throughout mid-April, indicating that many people were seeking information on what was going on in their communities. When looking at[…]
It’s been a dry season for sports programming, to put it mildly, and sports fans were yearning for new content. According to our viewership analysis of the 2020 NFL draft, based on TV data from 15 million smart-TV households, those[…]
Today we hosted the fifth of our weekly webinar series, discussing trends in foot traffic and TV in today’s current climate. Over the past few weeks, we’ve discussed migrating audiences, the fallout from canceled or postponed programming across sports and[…]
Today we hosted the fourth of our weekly webinar series, discussing the ramifications of the pandemic on the media industry. Over the past few weeks, we’ve discussed migrating audiences, the fallout from canceled or postponed programming across sports and scripted[…]
According to viewing behavior from 15 million HHs, scripted series has seen an increase in Spring viewership compared to Fall 2019 original episodes aired. Though this viewership increase can likely be attributed to the lack of live sports programming (March[…]