We humans are creatures of habit. It’s no surprise that these habits become evident in TV viewing data, allowing us to discern the personality of TV-watching households. Here we explore[…]
A message from Alphonso CEO Ashish Chordia Alphonso is aware that Samba TV, having suffered a significant defeat in court, is now trying to make lemonade out of lemons. In[…]
See our Super Bowl LIII Ad Insights Center for all the metrics, brands, and creatives discussed here. With little scoring on the field, it seemed up to the advertisers to[…]
This article by our CEO, Ashish Chordia, originally appeared in The Drum. Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget[…]
This article by our SVP of Research, TS Kelly, originally appeared in Drug Store News. There’s no such thing as ordinary toothpaste. That’s one of the first things a Colgate[…]