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Webinar [Video]: The Coronavirus Effect on TV

Today we kicked off our weekly webinar series, discussing the ramifications of the pandemic on the media industry. We’re taking a look at migrating audiences, the fallout from canceled or postponed programming across sports and scripted television, fresh approaches to[…]

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TEGNA Takes OTT Attribution Local

TEGNA has been on a roll with TV attribution for local advertisers, helping them connect the dots between local spots and business KPI’s like visits and sales, whether online or off. The company has rolled out Alphonso-powered attribution in many[…]

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