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TEGNA Takes OTT Attribution Local

TEGNA has been on a roll with TV attribution for local advertisers, helping them connect the dots between local spots and business KPI’s like visits and sales, whether online or off. The company has rolled out Alphonso-powered attribution in many[…]

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Insights

The Bottled Water Wars

Diving into the TV advertising of two top bottled water brands – Poland Springs and Fiji Water – over the course of Q2 reveals two very different approaches to getting water into the hands of consumers. Poland Springs went “all[…]

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