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Report: U.S. Television Audience Index

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Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.

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Topics: Blog

News: Alphonso and Tegna Expand Partnership

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Good news for local advertisers today as Alphonso and TEGNA have announced a renewed and expanded partnership agreement. The agreement brings Alphonso Local’s industry-leading data capabilities to all of Premion, TEGNA’s OTT and CTV advertising division. With the update, local ad sellers will be able to provide clients with improved, granular measurement and attribution functions, driving greater understanding and performance for local TV and OTT campaigns.

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Topics: Blog