by Michael Mercede, vice president, Alphonso It’s long been commonplace for people to simultaneously use multiple screens to browse the web, play games, scroll through social media feeds and watch TV. Especially with few places to go during the pandemic,[…]
This article originally appeared in Multichannel News on August 3, 2020 Pent-up demand is obvious, but habits may have changed With the shortened Major League Baseball season underway and the reconfigured National Basketball Association season just getting started, telecasts for[…]
Download: Full Report As the books close on Q2, we took a closer look at how auto brands managed TV advertising in the pandemic-driven programming lineup. With the go-to content of live sports largely off the table, how did automakers[…]
Read: Full Press Release CBS Television Stations has become the latest member of Alphonso Local’s growing customer family of major station groups and O&Os, Alphonso announced today. The partnership will allow all 17 of CBS’ owned stations across the country[…]
Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.
Good news for local advertisers today as Alphonso and TEGNA have announced a renewed and expanded partnership agreement. The agreement brings Alphonso Local’s industry-leading data capabilities to all of Premion, TEGNA’s OTT and CTV advertising division. With the update, local ad sellers will be able to provide clients with improved, granular measurement and attribution functions, driving greater understanding and performance for local TV and OTT campaigns.
We are pleased to announce that Variety has chosen Alphonso as its partner to document the historic changes in television viewership brought about by the COVID Crisis. Alphonso is working in partnership with Variety and its Variety Intelligence Platform (VIP+),[…]
As pandemic-related shutdowns have disrupted live sports programming, advertisers and content providers need to understand what sports fans are watching now. In our report “TV and Sports in the Time of Covid,” we share trends across sports networks, fan viewing,[…]
Following the recent protests across the nation, cable news viewership increased 14.5% during the week of May 25 compared to the week before, according to viewership from 15 million Smart TV HHs. However, weekly average watch time per household[…]