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Report: U.S. Television Audience Index

Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.

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News: Alphonso and Tegna Expand Partnership

Good news for local advertisers today as Alphonso and TEGNA have announced a renewed and expanded partnership agreement. The agreement brings Alphonso Local’s industry-leading data capabilities to all of Premion, TEGNA’s OTT and CTV advertising division. With the update, local ad sellers will be able to provide clients with improved, granular measurement and attribution functions, driving greater understanding and performance for local TV and OTT campaigns.

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Audience Insights: Sports Fans During COVID-19

As pandemic-related shutdowns have disrupted live sports programming, advertisers and content providers need to understand what sports fans are watching now. In our report “TV and Sports in the Time of Covid,” we share trends across sports networks, fan viewing,[…]

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It’s Time To Re-Conceptualize Linear Television

This article by our cofounder and chief product officer Raghu Kodige originally appeared in Radio & Television Business Report Introduction By Adam JacobsonJune 16, 2020 Broadcast television programming is structured, like time itself, in a linear fashion. That, of course,[…]

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