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Talking Local at TVOT Live!

The annual Fall TV of Tomorrow event is under way this week – virtually, of course. Our co-founder and chief product officer Raghu Kodige is on board, joining other top leaders in local broadcasting measurement from Sinclair, TEGNA, Meredith, and[…]

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Return of Sports Isn’t Necessarily a Slam Dunk

This article originally appeared in Multichannel News on August 3, 2020 Pent-up demand is obvious, but habits may have changed With the shortened Major League Baseball season underway and the reconfigured National Basketball Association season just getting started, tele­casts for[…]

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TV Ad Insights: Auto Brands in Q2

Download: Full Report As the books close on Q2, we took a closer look at how auto brands managed TV advertising in the pandemic-driven programming lineup. With the go-to content of live sports largely off the table, how did automakers[…]

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News: CBS Television Stations Select Alphonso Local

Read: Full Press Release CBS Television Stations has become the latest member of Alphonso Local’s growing customer family of major station groups and O&Os, Alphonso announced today. The partnership will allow all 17 of CBS’ owned stations across the country[…]

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Report: U.S. Television Audience Index

Viewership habits are ever-evolving, and Alphonso’s newest report is here to help you the latest in TV and OTT audience behavior. The TV Audience Index uses Alphonso’s footprint of over 15 million U.S. smart TV households to drive insights into audience trends over the course of the COVID-19 pandemic.

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News: Alphonso and Tegna Expand Partnership

Good news for local advertisers today as Alphonso and TEGNA have announced a renewed and expanded partnership agreement. The agreement brings Alphonso Local’s industry-leading data capabilities to all of Premion, TEGNA’s OTT and CTV advertising division. With the update, local ad sellers will be able to provide clients with improved, granular measurement and attribution functions, driving greater understanding and performance for local TV and OTT campaigns.

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Audience Insights: Sports Fans During COVID-19

As pandemic-related shutdowns have disrupted live sports programming, advertisers and content providers need to understand what sports fans are watching now. In our report “TV and Sports in the Time of Covid,” we share trends across sports networks, fan viewing,[…]

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