Effective Date: July 21, 2020
Alphonso Inc. interacts with consumers and businesses in several different ways. Alphonso owns and operates the website www.alphonso.tv (the “Site”). Alphonso develops and distributes certain software applications for automatic content recognition (“ACR”), which may include applications relating to smart televisions. Alphonso also develops and distributes a software development kit, including application programming interfaces, software, documentation and related materials (the “SDK”), which certain device manufacturers may elect to utilize in connection with developing and operating their own ACR applications. Additionally, some of Alphonso’s media partners may include an Alphonso web beacon (sometimes also known as a “pixel”) on their advertisements or web sites. These beacons allow Alphonso to assist partners in understanding the effectiveness of ads and to measure visitation to the websites. The Site, SDK and beacons, together with the data collection, storage, analysis and reporting tools, functions and services that are provided at or by the Site, SDK, or beacons, are collectively referred to as the “Service”.
The following policy explains how Alphonso collects, uses and shares information when consumers interact with the Service, which may occur directly or as the result of interacting with ACR applications or a web site. Alphonso complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Economic Area to the United States. For more information see “For Users in the European Economic Area” below. Capitalized terms used herein without definition will have the same meanings as defined in the Terms of Service applicable to the Service, which are available at www.alphonso.tv/terms.html. If you are a developer, publisher, advertiser, or device manufacturer that wants to use the Service, please visit our website at www.alphonso.tv to learn more or email us at email@example.com.
While you are on our Site, you may provide us with information about yourself when you submit a form, ask questions, or request services from us. You can also authorize a third party to provide us with information about you when you register or sign in with our Site using a third-party login service (such as LinkedIn). You may correct or otherwise change your registration data by contacting Alphonso, as provided below.
When you visit our Site, we automatically collect information about your visit, like time, date and the URL or address of the website from which you entered the Site, and the IP address or other identifiers linked to the device you are using to access the Site (collectively, the “Traffic Data”). We combine this information with information from third party data providers that help us understand the demographics and interests of our Site visitors, as well as the frequency and duration of use of areas within our Site. Collection of Traffic Data may involve the use of software programs, web beacons, pixel tags, cookies (as defined below), or other similar technologies.
Whenever you interact with the Service, which may occur directly or as a result of interacting with ACR applications or web site, a variety of technologies may be employed to collect data that may include:
• browser or device type;
• make and model of device;
• operating system type;
• the time of your interaction with the Service;
• your use of the Site or other sites where an Alphonso partner has placed a beacon, and what websites you previously viewed;
• device identifiers, such as IDFA, IP address, MAC address, or other such identifiers;
• information about the websites you visit over time and across various devices and browsers; and
• information about your location.
The Service collects data to enhance your media viewing experience, and to increase the relevancy of the advertising that you may see across the various devices you use. However, the Service only collects data from your device if you have agreed to participate. If you agree to receive the Service, the ACR application receives brief audio samples (about 10 milliseconds, or 1/100 of a second) directly from the audio content of your viewing device (e.g., TVs, video and audio streaming devices, set-top boxes, etc.). These audio samples are collected internally (i.e., the sample is taken from the internal source, not from the use of any external listening device) and are encoded (sometimes referred to as “hashed”) into digital “audio signatures” on your device. The audio signatures are then sent to Alphonso’s servers where they are compared to audio signatures of pre-existing commercial content. Matched audio signatures are used by Alphonso and shared with third parties for a variety of media recommendations (such as alerting viewers of breaking news or the release of a favorite show), and for ad targeting and measurement services across associated devices. Unmatched audio signatures are discarded. The audio signatures are associated with IP address and/or device ID, but not name, postal address, or email. Importantly, Alphonso’s ACR service can’t detect and is not designed to recognize human conversation, ambient sounds, and other non-commercial audio or sounds.
Use & Sharing of Information
Alphonso uses the various types of information it collects for a variety of purposes with your consent where required, including to:
• maintain, operate, improve and provide the Service;
• analyze user trends and behaviors, and to generate reports;
• deliver marketing and advertising materials on our behalf, and for other third parties, that we believe are relevant to you;
• offer recommendations to you about programing content on your TV and other devices we believe you may enjoy; and
• as otherwise disclosed at the time of collection.
Alphonso also uses the various types of information it collects in its legitimate interest:
• to maintain, operate, improve our business;
• to support our business development efforts;
• to provide customer service, communicate with and market to our customers;
• as otherwise disclosed at the time of collection.
Alphonso may share any data it collects with a variety of parties, including:
• service providers, such as email and marketing fulfillment providers;
• with select third parties that will use the information for their own business purposes including ad targeting and measurement for participants in the Service and other users;
• with third parties for their direct marketing purposes;
• with third parties for reporting and analytics purposes;
• with our affiliated companies for their business and marketing purposes;
• as part of a corporate sale, merger, acquisitions, or other transfer of all or part of our assets;
• pursuant to a subpoena, court order, or other legal process or as otherwise required by law, or to protect our rights, or the rights of third parties; or
• with your consent or as otherwise disclosed at the time of collection.
To learn about how you can control our use and sharing of information we collect, or to withdraw consent that you previously provided, please see the “Your Choices” section of this policy. Please note that if you do not provide consent, or if you choose to withdraw your consent, the advertising you see may be less relevant to you and you will not receive personalized content recommendations on your TV. You have the right to withdraw your consent at any time. Alphonso shares data that does not identify you or your device specifically, such as aggregate or de-identified data, without restriction.
Choice on Televisions and Other Devices: If you own a television or other device that includes the Service, you can consent to our collection and use of data about the video content you watch on that television to provide you with television content recommendations. If you would like to withdraw that consent at any time, you can do so in the settings menu of your television where the Service is integrated.
After you opt in, the Service can suggest Smart TV viewing content that you might like. Also, by understanding the types of shows you watch, our Service may enable the delivery of interest-based advertisements to you on your browser and across various browsers and devices associated with it.
If you would like to exercise choice regarding interest-based advertising in this browser, you can visit www.aboutads.info/choices. When you make choices regarding interest-based advertising using this tool, we will stop using data from that browser for interest-based advertising on that browser and on associated devices and browsers. We will also stop using data collected from browsers for interest-based advertising on the browser where the choice was exercised. If you delete cookies, reset your device identifier, or use another browser, you may need to repeat your choices made through the AdChoices tool. If you opt out, you will still receive ads, but these ads may be less relevant to you. Also, if you elect to opt out, we may still collect data for other purposes including analytics, reporting, content personalization, and other business purposes.
If you receive marketing emails from Alphonso regarding our products and services, you can unsubscribe from these emails through opt-out included in that e-mail.
For details regarding the California Consumer Privact Act (“CCPA”), please go to https://alphonso.tv/privacy/ccpa/.
Under California Civil Code Section 1798.83 (the “Shine the Light” law), California residents who provide personal information in obtaining products or services from Alphonso are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. If you are a California resident and would like a copy of this information, please submit a written request to:
2440 W El Camino Real
Mountain View, CA 94040
or E-mail: firstname.lastname@example.org
Alphonso will not collect personally identifiable or other information from any person who is actually known to us to be under the age of 13 (or an age set by local law in a jurisdiction where we offer our Services). If we become aware that a person under 13 has provided personally identifiable or other information, Alphonso will take steps to remove such information and terminate that individual’s access and use of the Service.
Alphonso takes reasonable physical, technical, and administrative steps to help maintain information we collect, store, and use in a secure manner.
Alphonso retains data we collect to support our Site and Service only as long as it is needed to provide our services to our customers or for our use for our legitimate interest such as accounting and legal compliance, and after this time, that data is deleted or de-identified.
For Users in the European Economic Area
EU-U.S. Privacy Shield
Alphonso complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Economic Area (EEA) to the U.S. for the transfer of personal information to the U.S., as that term is defined in the Privacy Shield Framework. Alphonso has certified to the Department of Commerce that we adhere to the Privacy Shield Principles of notice, choice, accountability for onward transfers, security, data integrity and purpose limitation, access, recourse, enforcement and liability. If there is any conflict between the terms in this policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit www.privacyshield.gov.
By participating in the EU-U.S. Privacy Shield Framework, Alphonso is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. For more information about the EU-U.S. Privacy Shield, please visit https://www.privacyshield.gov/list. Individual Rights: We recognize that individuals from the EEA have certain individual rights under European law with respect to your personal data, including the right to request access to, correct, amend, delete, or limit the use of your personal data under certain circumstances. If you wish to exercise these rights, and we are required to effectuate those rights, please reach out to us at [EUprivacy@alphonso.tv]. In addition, please see the “Your Choices” section above for information about how to withdraw your consent to our collection of personal data. You have the right to withdraw your consent at any time. You also have the right to lodge a complaint with the applicable supervisory authority in the member state of your residence.
2440 W El Camino Real
Mountain View, CA 94040 USA
or E-mail: email@example.com