ALPHONSO SERVICES
USER OPT-OUT
Last Updated: August 5, 2020
Alphonso provides a variety of services to you and its clients, including delivering relevant content recommendations and advertising to you (“Service”). We do this by analyzing a variety of data points about your television viewing over time across a variety of devices you may use. If you wish to opt-out of our collection and use of data to provide the Service to you, you can learn about the available choices below. To learn more about our Service and related data practices, see the Alphonso Privacy Center located at https://alphonso.tv/privacy/.
Your Choices to Opt Out
Choice on Televisions and Other Video Devices: If you own a smart TV or other device that includes the Service, you can consent to our collection and use of data. The data we collect is used to customize advertising and provide you with television content recommendations. If you would like to withdraw that consent at any time, you can do so in the settings menu of your television.
Interest-Based Advertising: Interest-based advertising is generally defined as the use of cookies, web beacons, device IDs, and other technologies to collect information about how services across the Internet are used. The information collected may include IP addresses, web browsers, pages viewed, time spent, links clicked, and conversion information. To the extent that Alphonso uses any of these methods to collect data, Alphonso adheres to the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles regarding interest-based advertising.
If you would like to exercise choice regarding interest-based advertising in a browser, you can visit www.aboutads.info/choices. To make choices about interest-based advertising on a mobile device, you can download the version of AppChoices for your device via www.youradchoices.com/appchoices.
The Network Advertising Initiative (“NAI”) has also put together additional information about opting out of mobile devices. The NAI’s information, availabe at https://www.networkadvertising.org/mobile-choice/, provides a detailed list of how to use the advertising choice mechanisms that are provided by the most popular mobile operating systems.
When you make choices regarding interest-based advertising using any of these tools, we will stop using data from that browser for interest-based advertising on that browser, mobile device, and on associated devices. We will also stop using data collected from browsers for interest-based advertising on the browser where the choice was exercised. If you delete cookies, reset your device identifier, or use another browser, you may need to repeat your choices made through the AdChoices tool. If you opt out, you will still receive ads, but these ads may be less relevant to you. Also, if you elect to opt out, we may still collect data for other purposes including analytics, reporting, content personalization, and other business purposes.